This Nike spot titled “The Tea” features actress Gail Bean (best known for her portrayal of Wanda Bell on Snowfall) talking about everything that the WNBA has to offer. From hoops, fashion, to off-season moves, she’s spilling all the tea this season to expand sport for a new generation of WNBA fans and players.
Daps directed “The Tea” via Anonymous Content for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Caleb Jensen, Blair Warren, executive creative director; Emma Barnett, creative director/art director; Jordan Dinwiddie, creative director/copywriter; Orlee Takarta, head of production + Joint; Kerli Teo, executive producer; Shelley Eisner, sr. producer; Grace Petrenka, Rosie Ollero, sr. art producers; Charlie Hilton, Hui Chen Ou Yang, designers; Sarah Starr, sr. design producer; Paris Fontes-Michel, design producer; Becca Taylor, strategy director; Anthony Holton, strategist. Production Anonymous Content Daps, director; SueEllen Clair, exec producer; Sara LaCombe, line producer; Ava Berkofsky, DP; Tricia Sherman, exec producer; Clarissa Garrett, production manager. Editorial Rock paper Scissors Lauren Dellara, editor; Kris Faris, assistant editor; Lauren Pullano, post producer; Shada Shariatzdeh, Dre Krichevsky, post exec producers; Eve Kornblum, managing director. VFX a52 Andres Barrios, creative dirctor; Matt Sousa, VFX supervisor; Dan Ellis, lead Flame artist; Rod Basham, Michael Vaglienty, Flame artists; Joe Chiechi, head of tracking Corey Marttinez, online editor; Meredith Cherniack, producer; Drew Rissman, head of production; Patrick Nugent, Kim Christensehn, exec producers; Jennifer Sofio Hall, managing director. Color Company Primary Kya Lou, colorist; David Oh, Matthew Stepanek, color assists; Christina Roldan, exec producer; Diane Valera, head of production; Alex Zhao, associate producer. Music Walker Music Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, sr. producer. Track: Vivaldi’s “Concerto For Lute”; WESO, artist/writer. Sound Design/Mix Field Day Morgan Johnson, sound design; Noah Woodburn, mix; Leslie Carthy, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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