This Nike spot titled “The Tea” features actress Gail Bean (best known for her portrayal of Wanda Bell on Snowfall) talking about everything that the WNBA has to offer. From hoops, fashion, to off-season moves, she’s spilling all the tea this season to expand sport for a new generation of WNBA fans and players.
Daps directed “The Tea” via Anonymous Content for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Caleb Jensen, Blair Warren, executive creative director; Emma Barnett, creative director/art director; Jordan Dinwiddie, creative director/copywriter; Orlee Takarta, head of production + Joint; Kerli Teo, executive producer; Shelley Eisner, sr. producer; Grace Petrenka, Rosie Ollero, sr. art producers; Charlie Hilton, Hui Chen Ou Yang, designers; Sarah Starr, sr. design producer; Paris Fontes-Michel, design producer; Becca Taylor, strategy director; Anthony Holton, strategist. Production Anonymous Content Daps, director; SueEllen Clair, exec producer; Sara LaCombe, line producer; Ava Berkofsky, DP; Tricia Sherman, exec producer; Clarissa Garrett, production manager. Editorial Rock paper Scissors Lauren Dellara, editor; Kris Faris, assistant editor; Lauren Pullano, post producer; Shada Shariatzdeh, Dre Krichevsky, post exec producers; Eve Kornblum, managing director. VFX a52 Andres Barrios, creative dirctor; Matt Sousa, VFX supervisor; Dan Ellis, lead Flame artist; Rod Basham, Michael Vaglienty, Flame artists; Joe Chiechi, head of tracking Corey Marttinez, online editor; Meredith Cherniack, producer; Drew Rissman, head of production; Patrick Nugent, Kim Christensehn, exec producers; Jennifer Sofio Hall, managing director. Color Company Primary Kya Lou, colorist; David Oh, Matthew Stepanek, color assists; Christina Roldan, exec producer; Diane Valera, head of production; Alex Zhao, associate producer. Music Walker Music Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, sr. producer. Track: Vivaldi’s “Concerto For Lute”; WESO, artist/writer. Sound Design/Mix Field Day Morgan Johnson, sound design; Noah Woodburn, mix; Leslie Carthy, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
