Showcasing the power of gaming and challenging the stereotype of the lazy and unmotivated gamer, OMEN again turns to Wieden+Kennedy for this “I’m Not Gaming for Me, I’m Gaming For You” campaign which introduces us to a surgeon, a pilot and a politician who share a tongue-in-cheek message. They’re letting the world know that they’re gaming not for fun but gaming to make a better place for everyone else. Gaming increases problem-solving, hand-eye coordination and leadership skills, so of course, it’d make you a better surgeon, pilot or politician, right?
In this spot, the case for gaming surgeons is made. Keith Schofield of Caviar directed the three commercials in this campaign, including “Surgeons,” for W+K.
Matt Sorrell, creative director at W+K Portland, asked rhetorically, “If you’re going under the knife, wouldn’t you rather be in the steady hands of a surgeon who games?”
An ad disclaimer humorously reads, “Gaming is most definitely not a substitute for medical school.”
Credits
Client HP/OMEN Agency Wieden+Kennedy Portland Matt Sorrell, creative director; Taylor Roberts, art director; Alex Romans, copywriter; Ricara Stokes, producer lead; Scott Miesse, design producer; James Aloysius, Taylor Geick, Shayne Kybartas, designers; Katie Dyer, Drew Phillips, strategic planning. Production Caviar Keith Schofield, director; Michael Sagol, exec producer; Stephen Mohammed, line producer; Damien Acevedo, DP. Production Services Icon Films Bulgaria Editorial Joint Steve Sprinkel, editor; Ian DeVore, cutting assistant; Andrea Seider, Dino Coons, assistant editors; Frances Tom-Sahr, post producer; Kathleen Russell, exec producer. VFX WK Studios Nirad “Bugs” Russell, exec producer; Lusia Share, Sarah Usmen, producers; Zai Outlaw, coordinator; MB Emigh, VFX lead; Aiden Jung, Wayne Shepherd, Dave Levine, VFX compositors; Filip Popov, VFX shoot supervisor; Gavin Wright, Bacon X, CG artists; Kevin Alfoldy, finish artist; Ben Corbin, graphics. Color WK Studios Jasmine Vazquez, colorist. Licensed Music APM Soothe Soar Superlative (a60)–Hobo Canteen Sound Design Joint Noah Woodburn, sound designer. Voiceover Alvin Shea Audio Post Joint Noah Woodburn, mixer/sound engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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