Showcasing the power of gaming and challenging the stereotype of the lazy and unmotivated gamer, OMEN again turns to Wieden+Kennedy for this “I’m Not Gaming for Me, I’m Gaming For You” campaign which introduces us to a surgeon, a pilot and a politician who share a tongue-in-cheek message. They’re letting the world know that they’re gaming not for fun but gaming to make a better place for everyone else. Gaming increases problem-solving, hand-eye coordination and leadership skills, so of course, it’d make you a better surgeon, pilot or politician, right?
In this spot, the case for gaming surgeons is made. Keith Schofield of Caviar directed the three commercials in this campaign, including “Surgeons,” for W+K.
Matt Sorrell, creative director at W+K Portland, asked rhetorically, “If you’re going under the knife, wouldn’t you rather be in the steady hands of a surgeon who games?”
An ad disclaimer humorously reads, “Gaming is most definitely not a substitute for medical school.”
Credits
Client HP/OMEN Agency Wieden+Kennedy Portland Matt Sorrell, creative director; Taylor Roberts, art director; Alex Romans, copywriter; Ricara Stokes, producer lead; Scott Miesse, design producer; James Aloysius, Taylor Geick, Shayne Kybartas, designers; Katie Dyer, Drew Phillips, strategic planning. Production Caviar Keith Schofield, director; Michael Sagol, exec producer; Stephen Mohammed, line producer; Damien Acevedo, DP. Production Services Icon Films Bulgaria Editorial Joint Steve Sprinkel, editor; Ian DeVore, cutting assistant; Andrea Seider, Dino Coons, assistant editors; Frances Tom-Sahr, post producer; Kathleen Russell, exec producer. VFX WK Studios Nirad “Bugs” Russell, exec producer; Lusia Share, Sarah Usmen, producers; Zai Outlaw, coordinator; MB Emigh, VFX lead; Aiden Jung, Wayne Shepherd, Dave Levine, VFX compositors; Filip Popov, VFX shoot supervisor; Gavin Wright, Bacon X, CG artists; Kevin Alfoldy, finish artist; Ben Corbin, graphics. Color WK Studios Jasmine Vazquez, colorist. Licensed Music APM Soothe Soar Superlative (a60)–Hobo Canteen Sound Design Joint Noah Woodburn, sound designer. Voiceover Alvin Shea Audio Post Joint Noah Woodburn, mixer/sound engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
