Showcasing the power of gaming and challenging the stereotype of the lazy and unmotivated gamer, OMEN again turns to Wieden+Kennedy for this “I’m Not Gaming for Me, I’m Gaming For You” campaign which introduces us to a surgeon, a pilot and a politician who share a tongue-in-cheek message. They’re letting the world know that they’re gaming not for fun but gaming to make a better place for everyone else. Gaming increases problem-solving, hand-eye coordination and leadership skills, so of course, it’d make you a better surgeon, pilot or politician, right?
In this spot, the case for gaming surgeons is made. Keith Schofield of Caviar directed the three commercials in this campaign, including “Surgeons,” for W+K.
Matt Sorrell, creative director at W+K Portland, asked rhetorically, “If you’re going under the knife, wouldn’t you rather be in the steady hands of a surgeon who games?”
An ad disclaimer humorously reads, “Gaming is most definitely not a substitute for medical school.”
Credits
Client HP/OMEN Agency Wieden+Kennedy Portland Matt Sorrell, creative director; Taylor Roberts, art director; Alex Romans, copywriter; Ricara Stokes, producer lead; Scott Miesse, design producer; James Aloysius, Taylor Geick, Shayne Kybartas, designers; Katie Dyer, Drew Phillips, strategic planning. Production Caviar Keith Schofield, director; Michael Sagol, exec producer; Stephen Mohammed, line producer; Damien Acevedo, DP. Production Services Icon Films Bulgaria Editorial Joint Steve Sprinkel, editor; Ian DeVore, cutting assistant; Andrea Seider, Dino Coons, assistant editors; Frances Tom-Sahr, post producer; Kathleen Russell, exec producer. VFX WK Studios Nirad “Bugs” Russell, exec producer; Lusia Share, Sarah Usmen, producers; Zai Outlaw, coordinator; MB Emigh, VFX lead; Aiden Jung, Wayne Shepherd, Dave Levine, VFX compositors; Filip Popov, VFX shoot supervisor; Gavin Wright, Bacon X, CG artists; Kevin Alfoldy, finish artist; Ben Corbin, graphics. Color WK Studios Jasmine Vazquez, colorist. Licensed Music APM Soothe Soar Superlative (a60)–Hobo Canteen Sound Design Joint Noah Woodburn, sound designer. Voiceover Alvin Shea Audio Post Joint Noah Woodburn, mixer/sound engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
