Our plunge into the fantastical, glowing neon and relentlessly dark yet cheerful candy-filled world of Trolli continues–appropriately with National Gummi Worm Day on Wednesday (7/15)–as Wieden+Kennedy in Portland, Ore., teams with Blinkink for their latest clay animation spots, including this one titled “Mouth Monster.”
In this piece, a fierce Mouth Monster menaces a village–until the creature’s disposition improves thanks to a taste of a Trolli gummy. The monster becomes instead a cheery, upbeat presence, bringing sunshine to the villagers. Such is the power of a delicious, chewy gummy worm.
Becky Sloan and Joseph Pelling of Blinkink directed the commercials
Dave Foldes, sr. brand marketing manger of Trolli at Ferrara, said. “While other candy brands position themselves as ironically funny, bright and bold, Trolli takes a different path. Using a deliciously dark opening context, the experience of Trolli and the worms brings a neon light and levity through any situation in the form of a psychedelic, playful, and uniquely identifiable world. ‘It’s Trolli’ has been a hard-working campaign for us in driving both sales and awareness among our target audience over the past year as evident in our engagement on social media. We’re excited to continue the momentum with this year’s new creative.”
CreditsClient Trolli Agency Wieden+Kennedy, Portland, Ore. Darcie Burrell, Azsa West, creative directors; Abby Christensen, copywriter; Danielle Delph, art director; Hayley Goggin, executive producer; Mauricio Granado, producer; Katie Schaller, associate producer; Kate Oliver, Emilie Wedoe, creative operations managers; Carly Starratt, Zack Jerome, strategic planning; Alicia Kuna, Nagini Reddy, Robert Mumford, Alex Sanchez, studio; Neil Hilken, motion. Animation & Postproduction Blinkink Becky Sloan, director, character designer & concept art TV; Joseph Pelling, director & storyboard artist, character designer & concept art TV, music/score; Sam Gainsborough, director of social, character designs social, animator social; Bart Yates, exec producer; Hugo Donkin, producer; William Kay, production manager; Rosanna Morley, Maria Kolandawel, production coordinators; Ewa Luczkow, storyboards social, character designs social, animator social, puppet + model maker social, background painter social; Jon Boam, Daniel Britt, character designers; Olga Sokal, concept art TV + social; Matt Day, DP; Toby Goodyear, 1st assistant camera; Ronnie McQuillan, DP social; Aldo Camillen, lighting director; Genki McClure, electrician; Andy Biddle, Tobias Fouracre, Steve Warne, animators; Anita Bruvere, animator social, puppet & modelmaker, social; Robin Jackson, animation rigger; Nathan Flynn, Josh Flynn, Laura Tofarides, puppet makers; Gordon Allen, Brin Frost, art directors; Jasmine Nixon, Catherine Prowse, model makers; Yossel Simpson, carpenter; Sarah Crombie, modeler; Richard Davison, background painter; William Kay, post mgr, compositor; Philippe Medina, compositor + CG; Jonathan Gallagher, John Malcolm Moore, Tom Readdy, compositors; Jessica Herrera, CG animation; Tom Fisher, edit assistant; Charlie Pelling,, music/score. Color Jogger Henry Howard, colorist; Ruth Minkley, producer. Sound Mix UK Offset Audio Sound Design & Mix Lime Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More