Our plunge into the fantastical, glowing neon and relentlessly dark yet cheerful candy-filled world of Trolli continues–appropriately with National Gummi Worm Day on Wednesday (7/15)–as Wieden+Kennedy in Portland, Ore., teams with Blinkink for their latest clay animation spots, including this one titled “Mouth Monster.”
In this piece, a fierce Mouth Monster menaces a village–until the creature’s disposition improves thanks to a taste of a Trolli gummy. The monster becomes instead a cheery, upbeat presence, bringing sunshine to the villagers. Such is the power of a delicious, chewy gummy worm.
Becky Sloan and Joseph Pelling of Blinkink directed the commercials
Dave Foldes, sr. brand marketing manger of Trolli at Ferrara, said. “While other candy brands position themselves as ironically funny, bright and bold, Trolli takes a different path. Using a deliciously dark opening context, the experience of Trolli and the worms brings a neon light and levity through any situation in the form of a psychedelic, playful, and uniquely identifiable world. ‘It’s Trolli’ has been a hard-working campaign for us in driving both sales and awareness among our target audience over the past year as evident in our engagement on social media. We’re excited to continue the momentum with this year’s new creative.”
Credits
Client Trolli Agency Wieden+Kennedy, Portland, Ore. Darcie Burrell, Azsa West, creative directors; Abby Christensen, copywriter; Danielle Delph, art director; Hayley Goggin, executive producer; Mauricio Granado, producer; Katie Schaller, associate producer; Kate Oliver, Emilie Wedoe, creative operations managers; Carly Starratt, Zack Jerome, strategic planning; Alicia Kuna, Nagini Reddy, Robert Mumford, Alex Sanchez, studio; Neil Hilken, motion. Animation & Postproduction Blinkink Becky Sloan, director, character designer & concept art TV; Joseph Pelling, director & storyboard artist, character designer & concept art TV, music/score; Sam Gainsborough, director of social, character designs social, animator social; Bart Yates, exec producer; Hugo Donkin, producer; William Kay, production manager; Rosanna Morley, Maria Kolandawel, production coordinators; Ewa Luczkow, storyboards social, character designs social, animator social, puppet + model maker social, background painter social; Jon Boam, Daniel Britt, character designers; Olga Sokal, concept art TV + social; Matt Day, DP; Toby Goodyear, 1st assistant camera; Ronnie McQuillan, DP social; Aldo Camillen, lighting director; Genki McClure, electrician; Andy Biddle, Tobias Fouracre, Steve Warne, animators; Anita Bruvere, animator social, puppet & modelmaker, social; Robin Jackson, animation rigger; Nathan Flynn, Josh Flynn, Laura Tofarides, puppet makers; Gordon Allen, Brin Frost, art directors; Jasmine Nixon, Catherine Prowse, model makers; Yossel Simpson, carpenter; Sarah Crombie, modeler; Richard Davison, background painter; William Kay, post mgr, compositor; Philippe Medina, compositor + CG; Jonathan Gallagher, John Malcolm Moore, Tom Readdy, compositors; Jessica Herrera, CG animation; Tom Fisher, edit assistant; Charlie Pelling,, music/score. Color Jogger Henry Howard, colorist; Ruth Minkley, producer. Sound Mix UK Offset Audio Sound Design & Mix Lime Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
