This 30-second movie-style trailer TV commercial for Booking.com depicts the epic travel possibilities 2016 holds. It’s part of Wieden+Kennedy Amsterdam’s “Turn resolutions into reservations” campaign that drives consumers to www.best2016ever.com where they can take action with the Resolution Translator, a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight when you can lose weight and then commit to show off your hot new bod at an exotic beach resort destination?
Camille Herren of production house Brenninkmeijer & Isaacs directed the “Best 2016 Ever” spot. The campaign rolls out across the U.S. and U.K.
Credits
Client Booking.com Agency Wieden+Kennedy Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Genevieve Hoey, Sean Condon, creative directors; Jeffrey Lam, art director; David Neevel, copywriter; Joe Togneri, head of broadcast production; Kelsie van Deman, director of interactive production; Chayenne de Witte, broadcast producer; Matthew Ravenhall, interactive producer; Emma Wiseman, strategic planner; Joe Burrin, head of design, Thomas Payne, designer; Jackie Barbour, Stacey Pruden, project managers. Production Brenninkmeijer & Isaacs Camille Herren, director; Marc de Meijer, DP; Yvonne Knook, producer; Jelani Isaacs, exec producer. Editorial W+K Amsterdam Quentin van den Bossche, editor. Postproduction Glassworks Amsterdam Morten Vinther, Flame lead; Kyle Obley, Flame, Hugo Rodriquez, Flame assist; Matt Hare, grading; Jane Bakx, producer. Music Amp Amsterdam Song Epic: “Hunger Resolutions” Audio Post Alex Nicholls-Lee, sound designer/mixer; Mirjam Gevers, Ben Tomlin, studio producers.
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