This 30-second movie-style trailer TV commercial for Booking.com depicts the epic travel possibilities 2016 holds. It’s part of Wieden+Kennedy Amsterdam’s “Turn resolutions into reservations” campaign that drives consumers to www.best2016ever.com where they can take action with the Resolution Translator, a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight when you can lose weight and then commit to show off your hot new bod at an exotic beach resort destination?
Camille Herren of production house Brenninkmeijer & Isaacs directed the “Best 2016 Ever” spot. The campaign rolls out across the U.S. and U.K.
Credits
Client Booking.com Agency Wieden+Kennedy Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Genevieve Hoey, Sean Condon, creative directors; Jeffrey Lam, art director; David Neevel, copywriter; Joe Togneri, head of broadcast production; Kelsie van Deman, director of interactive production; Chayenne de Witte, broadcast producer; Matthew Ravenhall, interactive producer; Emma Wiseman, strategic planner; Joe Burrin, head of design, Thomas Payne, designer; Jackie Barbour, Stacey Pruden, project managers. Production Brenninkmeijer & Isaacs Camille Herren, director; Marc de Meijer, DP; Yvonne Knook, producer; Jelani Isaacs, exec producer. Editorial W+K Amsterdam Quentin van den Bossche, editor. Postproduction Glassworks Amsterdam Morten Vinther, Flame lead; Kyle Obley, Flame, Hugo Rodriquez, Flame assist; Matt Hare, grading; Jane Bakx, producer. Music Amp Amsterdam Song Epic: “Hunger Resolutions” Audio Post Alex Nicholls-Lee, sound designer/mixer; Mirjam Gevers, Ben Tomlin, studio producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
