Every year around the holidays, the world of video game Clash celebrates Clashmas…except this year, thanks to someone in the Clash universe who usually doesn’t get too much attention: The Log. Despite being wood and tree-like, The Log was never getting the love and adoration other trees were getting during Clashmas. With this new spot, “No More CLASHMAS?!”–directed by Trevor Conrad of Psyop for Wieden+Kennedy, Portland, Ore.–The Log finally gets its day in the sun.
CreditsClient Clash Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Katie Willis, art director; Ryan Snyder, copywriter; Jane Monaghan, creative manager; Heather Smith Harvey, Robert Saxon, executive producers; Ricara Stokes, producer; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Mike Weihs, Scott Meisse, studio design. VFX/Production Psyop Trevor Conrad, director; Amanda Miller, exec producer; Jacob Markson, sr. producer; Hanna Stolarski, sr. assistant producer; Chancelor Griffin, assistant producer; Cem Alpay, Michael Deweese, Misha Opiev, Tobias Trebelijahr, Ana Bernaus, designers; Brady Doyle, 2D lead TD; Dylan Broan, Krystal Chinn, Michael Dobbs, Kevin Jones, Tingting Li, Katja Wimmer, compositors; Isaac Irvin, 3D lead TD; Marina Czarnecki, Dennys Herman, Ryan Kirkwood, Logan Pittman, Sean Rivet, Ieva Sauciunaite, Amanda Sparso, lighters; Alan Yang, asset lead TD; Ellie Stalie, Marina Czarnecki, Bryan Eck, Greg Gutkin, Mia Pray, Shreeya Shetye, Dennys Herman, Brian Kim, model & texture; Jean-Dominique Fievet, Jason Taylor, George Schermer, animation directors; Roman Korbryn, Renato Sena, Scott McWhinnie, Matt Walker, Adrian Villarino Tomasi, Eric Johnson, Paulo Lombardi, Todd Wilbur, Andrzej Ellert, Laura Lempert, 3D animators; George Schermer, Roman Kobryn, Laura Lempert, Thomas Price, Todd Wilbur, previs; Dan Bodenstein, FX lead artist; James Atkinson, Levin Gillen, Liam Griffin, Jinny Ko, FX artists; John Bloch, Nelio Naut, rigging and tech animation TDs. Sean Kealey, Zed Bennett, Stephen Mann, Josh Sobel, Andrew Conroy, Thomas Price, George Schermer, rigging & tech animation. Paul Cohen, Michael Deweese, storyboard aratists; Andrew Park, matte painter; Andrew Malvasio, Alex Sysota, Cory Daniels, Flame artists. Music Walker Music, bicoastal Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Sound Design/Audio Post JOINT, Portland, Ore. Noah Woodburn, sound design/mixer; Natalie Huizenga, SFX editor; Leslie Carthy, exec producer. Editorial JOINT Kelly Lyon, editor; Ian DeVore, assistant editor; Leslie Carthy, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More