Every year around the holidays, the world of video game Clash celebrates Clashmas…except this year, thanks to someone in the Clash universe who usually doesn’t get too much attention: The Log. Despite being wood and tree-like, The Log was never getting the love and adoration other trees were getting during Clashmas. With this new spot, “No More CLASHMAS?!”–directed by Trevor Conrad of Psyop for Wieden+Kennedy, Portland, Ore.–The Log finally gets its day in the sun.
Credits
Client Clash Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Katie Willis, art director; Ryan Snyder, copywriter; Jane Monaghan, creative manager; Heather Smith Harvey, Robert Saxon, executive producers; Ricara Stokes, producer; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Mike Weihs, Scott Meisse, studio design. VFX/Production Psyop Trevor Conrad, director; Amanda Miller, exec producer; Jacob Markson, sr. producer; Hanna Stolarski, sr. assistant producer; Chancelor Griffin, assistant producer; Cem Alpay, Michael Deweese, Misha Opiev, Tobias Trebelijahr, Ana Bernaus, designers; Brady Doyle, 2D lead TD; Dylan Broan, Krystal Chinn, Michael Dobbs, Kevin Jones, Tingting Li, Katja Wimmer, compositors; Isaac Irvin, 3D lead TD; Marina Czarnecki, Dennys Herman, Ryan Kirkwood, Logan Pittman, Sean Rivet, Ieva Sauciunaite, Amanda Sparso, lighters; Alan Yang, asset lead TD; Ellie Stalie, Marina Czarnecki, Bryan Eck, Greg Gutkin, Mia Pray, Shreeya Shetye, Dennys Herman, Brian Kim, model & texture; Jean-Dominique Fievet, Jason Taylor, George Schermer, animation directors; Roman Korbryn, Renato Sena, Scott McWhinnie, Matt Walker, Adrian Villarino Tomasi, Eric Johnson, Paulo Lombardi, Todd Wilbur, Andrzej Ellert, Laura Lempert, 3D animators; George Schermer, Roman Kobryn, Laura Lempert, Thomas Price, Todd Wilbur, previs; Dan Bodenstein, FX lead artist; James Atkinson, Levin Gillen, Liam Griffin, Jinny Ko, FX artists; John Bloch, Nelio Naut, rigging and tech animation TDs. Sean Kealey, Zed Bennett, Stephen Mann, Josh Sobel, Andrew Conroy, Thomas Price, George Schermer, rigging & tech animation. Paul Cohen, Michael Deweese, storyboard aratists; Andrew Park, matte painter; Andrew Malvasio, Alex Sysota, Cory Daniels, Flame artists. Music Walker Music, bicoastal Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Sound Design/Audio Post JOINT, Portland, Ore. Noah Woodburn, sound design/mixer; Natalie Huizenga, SFX editor; Leslie Carthy, exec producer. Editorial JOINT Kelly Lyon, editor; Ian DeVore, assistant editor; Leslie Carthy, exec producer.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Video Tags:PsyopWieden+Kennedy
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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