While Anheuser-Busch InBev has pulled Budweiser from this year’s Super Bowl ad derby, other AB InBev brands will be participating, including Michelob ULTRA with this spot, titled “Happy,” from Wieden+Kennedy New York.
Part of the overall “It’s Only Worth It If You Enjoy It” campaign, the :60 enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy.
This will mark the sixth consecutive appearance for Michelob ULTRA in the Super Bowl ad lineup.
Credits
Client Michelob ULTRA Agency Wieden+Kennedy New York Karl Lieberman, global chief creative officer; Dan Hill, director of strategic planning; Christine Gignac, Matt Mulvey, group creative directors; Will Binder, Blair Warren, associate creative directors; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Craig Keppler, sr. producer; Ellery Luse, strategy director. Production Pony Show Entertainment Susan Kirson, managing partner/EP; Jeffrey Frankel, exec producer; Fern Martin, line producer; Hoyt van Hoytema, DP; Andre D. Wagner, photographer. Editorial Joint Studios Tommy Harden, editor; Kris Faris, Ian DeVore, editorial assistants; Leslie Carthy, Amanda Ornelas, exec producers. Editorial Lost Planet Adam Gough, editor; Luftar Von Rama, Steven San Miguel, editorial assistants; Krystn Wagenberg, exec producer; Casey Cayko, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX/Finishing The Mill Clairellen Wallin, exec producer; Ija Ochoa, producer; Anne Trotman, 2D lead; Tara Holland, David Forcada, Samuel Caine, 2D artists. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, exec producer. Music Company Walker Sara Matarazzo, sr. exec producer/owner; Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. Music Track "Can I Kick It," A Tribe Called Quest, music artist; SonyATV, publishing; Sony Music & Universal Music, label.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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