While Anheuser-Busch InBev has pulled Budweiser from this year’s Super Bowl ad derby, other AB InBev brands will be participating, including Michelob ULTRA with this spot, titled “Happy,” from Wieden+Kennedy New York.
Part of the overall “It’s Only Worth It If You Enjoy It” campaign, the :60 enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy.
This will mark the sixth consecutive appearance for Michelob ULTRA in the Super Bowl ad lineup.
Credits
Client Michelob ULTRA Agency Wieden+Kennedy New York Karl Lieberman, global chief creative officer; Dan Hill, director of strategic planning; Christine Gignac, Matt Mulvey, group creative directors; Will Binder, Blair Warren, associate creative directors; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Craig Keppler, sr. producer; Ellery Luse, strategy director. Production Pony Show Entertainment Susan Kirson, managing partner/EP; Jeffrey Frankel, exec producer; Fern Martin, line producer; Hoyt van Hoytema, DP; Andre D. Wagner, photographer. Editorial Joint Studios Tommy Harden, editor; Kris Faris, Ian DeVore, editorial assistants; Leslie Carthy, Amanda Ornelas, exec producers. Editorial Lost Planet Adam Gough, editor; Luftar Von Rama, Steven San Miguel, editorial assistants; Krystn Wagenberg, exec producer; Casey Cayko, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX/Finishing The Mill Clairellen Wallin, exec producer; Ija Ochoa, producer; Anne Trotman, 2D lead; Tara Holland, David Forcada, Samuel Caine, 2D artists. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, exec producer. Music Company Walker Sara Matarazzo, sr. exec producer/owner; Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. Music Track "Can I Kick It," A Tribe Called Quest, music artist; SonyATV, publishing; Sony Music & Universal Music, label.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
