For the launch of the 2020 Formula 1 (F1) auto racing season, Wieden+Kennedy London has created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit.
The piece conveys the exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider “We Race As One” initiative that has been launched for the upcoming season.
Client Formula 1 Agency Wieden+Kennedy London Joe Bruce, Albert Pukies, creative director/creatives; Abbey Monteiro, creative; Aaron Skipper, design director; Jonathan Isaacson, Mark Gilligan, sr. designer; Tony Davidson, Iain Tait, executive creative directors; Aran Patterson, TV producer. Editorial Diz Toba, Leanne Redfern, editors. VFX Time Base Arts Tom Johnson, postproduction exec producer; Sean Ewins, postproduction producer; Jon Park, VFX supervisor, 3D lead; Grant White, VFX supervisors, 2D lead; Jamie Crofts, Adam Paterson, Will Robinson, Guillaume Cassuto, 2D artists; Tom Di Stasio, Felix Chan, Francois Pons, 3D artists; Lewis Crossfield, colorist. Sound String + Tins Joe Wilkinson, Jim Stewart, sound designers; Emre Ramanzanoglu, composer; Will Cohen, sound/music supervisor; Eimear Gorey, audio post producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
