For the launch of the 2020 Formula 1 (F1) auto racing season, Wieden+Kennedy London has created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit.
The piece conveys the exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider “We Race As One” initiative that has been launched for the upcoming season.
Client Formula 1 Agency Wieden+Kennedy London Joe Bruce, Albert Pukies, creative director/creatives; Abbey Monteiro, creative; Aaron Skipper, design director; Jonathan Isaacson, Mark Gilligan, sr. designer; Tony Davidson, Iain Tait, executive creative directors; Aran Patterson, TV producer. Editorial Diz Toba, Leanne Redfern, editors. VFX Time Base Arts Tom Johnson, postproduction exec producer; Sean Ewins, postproduction producer; Jon Park, VFX supervisor, 3D lead; Grant White, VFX supervisors, 2D lead; Jamie Crofts, Adam Paterson, Will Robinson, Guillaume Cassuto, 2D artists; Tom Di Stasio, Felix Chan, Francois Pons, 3D artists; Lewis Crossfield, colorist. Sound String + Tins Joe Wilkinson, Jim Stewart, sound designers; Emre Ramanzanoglu, composer; Will Cohen, sound/music supervisor; Eimear Gorey, audio post producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
