For the launch of the 2020 Formula 1 (F1) auto racing season, Wieden+Kennedy London has created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit.
The piece conveys the exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider “We Race As One” initiative that has been launched for the upcoming season.
Client Formula 1 Agency Wieden+Kennedy London Joe Bruce, Albert Pukies, creative director/creatives; Abbey Monteiro, creative; Aaron Skipper, design director; Jonathan Isaacson, Mark Gilligan, sr. designer; Tony Davidson, Iain Tait, executive creative directors; Aran Patterson, TV producer. Editorial Diz Toba, Leanne Redfern, editors. VFX Time Base Arts Tom Johnson, postproduction exec producer; Sean Ewins, postproduction producer; Jon Park, VFX supervisor, 3D lead; Grant White, VFX supervisors, 2D lead; Jamie Crofts, Adam Paterson, Will Robinson, Guillaume Cassuto, 2D artists; Tom Di Stasio, Felix Chan, Francois Pons, 3D artists; Lewis Crossfield, colorist. Sound String + Tins Joe Wilkinson, Jim Stewart, sound designers; Emre Ramanzanoglu, composer; Will Cohen, sound/music supervisor; Eimear Gorey, audio post producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
