Steve Rogers of Biscuit Filmworks directed this short for Nike Golf and Wieden+Kennedy, Portland, Ore., which shows the ripple effect that a great golfer can have on the next generation. In this case, we see Tiger Wood’s influence on a lad who’s inspired to make golf his competitive passion. The youngster is Rory McIlroy who we see develop over the years into a world-class golfer, to the point where he is now competing against his idol, Woods, in tournaments.
The film begins with a reenactment of a young McIlroy intensely watching Woods win his first U.S. Amateur Championship on TV in 1994. A few years later, still from his hometown in Northern Ireland, McIlroy witnessed Woods’s electrifying performance of winning his first Masters title by an astounding 12 shots. As the film progresses, we see McIlroy emulating Woods’s work ethic, perfecting his game in the rain, working on his putting stroke on a putting green at his house (filmed at his actual childhood home), with his mother Rosie and father Gerry supporting him all the way.
The two-minute web film culminates with pro golfers Wood and McIlroy competing against each other, walking side by side down the fairway–inspiration for who’s next. A :60 version has been cut for broadcast.
