Steve Rogers of Biscuit Filmworks directed this short for Nike Golf and Wieden+Kennedy, Portland, Ore., which shows the ripple effect that a great golfer can have on the next generation. In this case, we see Tiger Wood’s influence on a lad who’s inspired to make golf his competitive passion. The youngster is Rory McIlroy who we see develop over the years into a world-class golfer, to the point where he is now competing against his idol, Woods, in tournaments.
The film begins with a reenactment of a young McIlroy intensely watching Woods win his first U.S. Amateur Championship on TV in 1994. A few years later, still from his hometown in Northern Ireland, McIlroy witnessed Woods’s electrifying performance of winning his first Masters title by an astounding 12 shots. As the film progresses, we see McIlroy emulating Woods’s work ethic, perfecting his game in the rain, working on his putting stroke on a putting green at his house (filmed at his actual childhood home), with his mother Rosie and father Gerry supporting him all the way.
The two-minute web film culminates with pro golfers Wood and McIlroy competing against each other, walking side by side down the fairway–inspiration for who’s next. A :60 version has been cut for broadcast.
CreditsClient Nike Golf Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Brock Kirby, copywriter; Derrick Ho, art director; Jeff Selis, producer; Reid Schilperoot, interactive strategy; Andy Lindblade, Brandon Thornton, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Bren Grylewicz, head of production; Rob Mumford, digital designer; Patrick Marzullo, executive interactive producer; Byron Oshiro, content producer. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Vincent Landay, line producer; Nicolas Karakatsanis, DP. Editorial Joint Editorial Peter Wiedensmith, editor; Leslie Carthy, post producer; Patty Brebner, post executive producer. Visual Effects The Mill Tim Davies, VFX supervisor; Will Lemon, VFX producer. Music Ludovico Einaudi, composer; Song: “Nuvole Bianche”
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More