A man is standing on the sidewalk with his cute little miniature poodle dog. A lady walks up to him, eating cotton candy and begins to chat with the man and pat his dog. The man receives a phone call and turns away while the lady continues to pat his dog. The lady is horrified to discover the dog has stuck to her sticky hand. She hides her sticky hand with the dog on it behind her back. The man comes back and is looking for his dog the lady pretends to help him, but is given away when she goes to wipe her forehead with the hand that has the dog stuck to it. A container of Wet Ones is shown “for when you can’t wash your hands.”
Credits
Production Company: Bad Company Films Scott Squires, director/writer (freelance); Raub Shapiro, producer; Don Smith, DP Postproduction: Spy Post Digital Chris Martin, colorist Audio: Crescendo! Studios Matt Wood, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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