The commercial begins with a clear deep blue sky with a few big white puffy clouds. A plane flies onto the scene. As it sails across the screen you can hear the voice of a confused man saying he believes he is in the wrong section as he has a “comfy leather seat with a lot of leg room and I am watching live satellite television. I didn’t sign up for first class, you aren’t going to charge me extra are you?” A flight attendant politely tells him “We only have first class.” “WestJet” appears below the plane as the commercial ends.
Credits
Agency: Taxi | Toronto Paul Lavoie, creative director; Jim Larmon, art director; Kenny Herzon, copywriter; Jennifer Mete, executive producer/producer Production Company: Global Mechanic Bruce Alcock, animation director; Matthew Charde, executive producer; Tina Ouellette, producer Audio: Pirate Radio & TV Tom Goudie, audio director Stock Footage: Getty Images.com Getty Images, Seattle
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment