This collage-like look back at the history of dieting deploys multiple discioplines ranging from live action to animation to graphics and visual effects. Peter Sluszka directed for effects/animation studio Hornet, New York, for agency McCann Erickson, New York.
Credits
Agency: McCann Erickson Animation: Hornet Inc. Peter Sluxzka, director; Michael Feder, executive producer; Greg Bedard, Joel Kretschman, producers; John Earle, compositor/VFX supervisor; Arthur Hur, Joo Yong Kim, Marcus Wagner, compositors; Ivan Abel, DP; Kevin Coyle, Matt Somma, animators; Joe Suslak, editor.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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