Created by We Are Unlimited, this national “Speechless” campaign introduces McDonald’s new fresh beef, cooked-to-order Quarter Pounders.
Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.
In this spot, Charles Barkley speaks for Susan, who’s stricken speechless by her fresh McDonald’s burger.
Nick Ball of MJZ directed this :30 titled “Barkley-Susan” (and several others in the campaign featuring Gabrielle Union and John Goodman as the voices for speechless burger eaters).
Credits
Client McDonald’s U.S. Morgan Flatley, U.S. chief marketing officer Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Max Geraldo, executive creative director; Josh Mizrachi, Matt Dalin, Jimmy Dietzen, creative directors; Jonathan Pliego, Jeff Barry, Philipe Diao, associate creative directors; Brandon Zach, copywriter; Jon Ellis, chief production officer; Tom Cronin, executive producer; Tara Reardon, integrated producer; Caitlin VanderKlok, art director; Liza Rush, copywriter. Production MJZ Nick Ball, director; David Zander, Emma Wilcockson, exec producers; Karen Chen, producer; Brian Taravella, production supervisor. Editorial Arcade LA Will Hasell, editor; Fernando Raigoza, assistant editor; Adam Parker, producer. Color The Mill Luke Morrison (The Mill London); James Babiarz, producer (The Mill Chicago). Sound Another Country John Binder, sound designer/engineer; Louise Rider, Tim Kohn, producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
