Created by We Are Unlimited, this national “Speechless” campaign introduces McDonald’s new fresh beef, cooked-to-order Quarter Pounders.
Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.
In this spot, Charles Barkley speaks for Susan, who’s stricken speechless by her fresh McDonald’s burger.
Nick Ball of MJZ directed this :30 titled “Barkley-Susan” (and several others in the campaign featuring Gabrielle Union and John Goodman as the voices for speechless burger eaters).
Credits
Client McDonald’s U.S. Morgan Flatley, U.S. chief marketing officer Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Max Geraldo, executive creative director; Josh Mizrachi, Matt Dalin, Jimmy Dietzen, creative directors; Jonathan Pliego, Jeff Barry, Philipe Diao, associate creative directors; Brandon Zach, copywriter; Jon Ellis, chief production officer; Tom Cronin, executive producer; Tara Reardon, integrated producer; Caitlin VanderKlok, art director; Liza Rush, copywriter. Production MJZ Nick Ball, director; David Zander, Emma Wilcockson, exec producers; Karen Chen, producer; Brian Taravella, production supervisor. Editorial Arcade LA Will Hasell, editor; Fernando Raigoza, assistant editor; Adam Parker, producer. Color The Mill Luke Morrison (The Mill London); James Babiarz, producer (The Mill Chicago). Sound Another Country John Binder, sound designer/engineer; Louise Rider, Tim Kohn, producers.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
