Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan.
The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral.
Struck by the girls’ passion for the game, Barilla and Federer, the brand’s ambassador and the girls’ tennis hero, decided to surprise them both on the same rooftop after lockdown was lifted.
In this resulting film, The Rooftop Match with Roger Federer, we see the two girls on the rooftop taking part in what they think is a media interview about the global attention their lockdown tennis attracted and their love of Federer. To their total surprise and delight, Federer appears and challenges them to play a match with him. Afterwards, they all sit down to enjoy some well-earned pasta.
Roger Federer, commented: “Personally, for me, it was a special moment in my career as a tennis player, to surprise fans like I have been able to do with Carola and Vittoria.”
Directed by Beppe Tufarulo of BRW Filmland, the four-minute film supports the Barilla brand message “Pasta brings people together” as we see Roger, Vittoria and Carola gathered around the table, enjoying a plate of penne in the best Italian tradition. The campaign launched globally on YouTube and the brand’s social media channels.
CreditsClient Barilla Agency We Are Social Milan Alessandro Sciarpelletti, executive creative director; Daniele Piazza, executive creative production director; Stefano Cucinotta, Andrea Fumagalli, associate creative directors; Daria Paraboni, sr. art director; Laura Venuti, sr. creative; Alice Martinucci, art director; Giuseppe Schiavone, sr. editor; Francesco Pierucci, writer. Production BRW Filmland Beppe Tufarulo, director; Luca Orlando, exec producer; Viviana Biondolillo, line producer; Eugenia Tartarelli, production designer; Johan Florez, DP. Editorial Tex Paolo Forestale, edit assembly. Video Postproduction Tex Audio Post Fonovideosynch. Media Agency OMD Roberto Facconi, international digital coordinator; Fabrizio Maggioni, international digital director.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More