In this Super Bowl spot created by Amazon and advertising agency Lucky Generals, Scarlett Johansson and Colin Jost playfully show how they interact with Alexa at home. The technology is uncannily responsive, prompting the married couple to imagine a world in which Alexa could read their minds.
Director Wayne McClammy of Hungry Man gives us a glimpse of this world in “#AlexaMindReader.”
Client Amazon Alexa Agency Lucky Generals Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Rick Jarjoura, producer. Editorial The Den Christjan Jordan, Pieter Viljoen, editors; Jennifer Mersis, exec producer. Post/VFX JAMM Visual Ricky Gausis, colorist; Jake Montgomery, VFX supervisor; Ashley Greyson, postproduction producer. Sound Beacon Street Studios Rommel Molina, sound engineer; Kate Vadnais, sound producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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