This latest entry in GEICO’s “It’s What You Do” campaign thrusts us into a hospital trauma unit where emergency surgery is about to begin–the big reveal being the patient who is the bulb-nosed “guy” from the Operation board game.
Wayne McClammy of Hungry Man directed for The Martin Agency, Richmond, Va.
CreditsClient GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Coleman Sweeney, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Jared Thomas, producer. Animation/VFX/Post MPC Ricky Gausis, colorist; Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Nicole Saccardi, jr. producer; Paul O’Shea, creative director; Zach Turner, CG supervisor; Blake Huber, Flame lead; James Steller, Nuke artist; Ben Parsons, Flame artist. Music HUM Jeff Koz, executive creative director; Dan Hart, sound designer; Haim Mazar, composer; Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, producer. Audio Post Rainmaker Studios Jeff McManus, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More