This latest entry in GEICO’s “It’s What You Do” campaign thrusts us into a hospital trauma unit where emergency surgery is about to begin–the big reveal being the patient who is the bulb-nosed “guy” from the Operation board game.
Wayne McClammy of Hungry Man directed for The Martin Agency, Richmond, Va.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Coleman Sweeney, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Jared Thomas, producer. Animation/VFX/Post MPC Ricky Gausis, colorist; Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Nicole Saccardi, jr. producer; Paul O’Shea, creative director; Zach Turner, CG supervisor; Blake Huber, Flame lead; James Steller, Nuke artist; Ben Parsons, Flame artist. Music HUM Jeff Koz, executive creative director; Dan Hart, sound designer; Haim Mazar, composer; Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, producer. Audio Post Rainmaker Studios Jeff McManus, mixer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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