This latest entry in GEICO’s “It’s What You Do” campaign thrusts us into a hospital trauma unit where emergency surgery is about to begin–the big reveal being the patient who is the bulb-nosed “guy” from the Operation board game.
Wayne McClammy of Hungry Man directed for The Martin Agency, Richmond, Va.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Coleman Sweeney, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Jared Thomas, producer. Animation/VFX/Post MPC Ricky Gausis, colorist; Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Nicole Saccardi, jr. producer; Paul O’Shea, creative director; Zach Turner, CG supervisor; Blake Huber, Flame lead; James Steller, Nuke artist; Ben Parsons, Flame artist. Music HUM Jeff Koz, executive creative director; Dan Hart, sound designer; Haim Mazar, composer; Scott Glenn, creative director; Debbi Landon, exec producer; Caroline O’Sullivan, producer. Audio Post Rainmaker Studios Jeff McManus, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
