This spot takes us to a grape world, immersing us in the flavor for Fanta soft drinks.
WATTS of London Alley directed for Austin, Texas-based agency Preacher, with music and sound design from New Math, Los Angeles.
Credits
Client The Coca-Cola Company/Fanta Agency Preacher, Austin, Texas Rob Baird, chief creative officer; Marcus Brown, creative director; J.J. Kraft, Riley Shine, sr. art directors; Cory McCollum, copywriter; Nate James designer; Stacey Higgins, executive producer; Shane Smith, sr. producer; Ellen Nelson, associate producer. Production London Alley, Culver City, Calif., and London WATTS, director; Mario Krause, DP; Luga Podesta, founder/exec producer; Jordana Freydberg, exec producer; Matthew Kauth, head of production; Gabe Reiter, line producer; Alex Delgado, production designer. Editorial Cabin Scott Butzer, Taylor Tracy Walsh, editors; Carr Schilling, managing partner; Michelle Dorsch, producer. Music/Sound New Math, Los Angeles Dan Sammartano, composer/sound designer; Kala Sherman, exec producer; Jake Falby, producer. Audio Post TBD Post, Austin, Texas Dusty Albertz, sound engineer; Joel Pettit, producer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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