In a microscopic view in the sea a male water flea courts a female and “love is born on this planet.”The future generations of this coupling populates the oceans. Many tiny iridescent water fleas are swarm and seem to frolic.The original couples pass away and are survived by their children.Their bodies layer the ocean floor and “the story of oil begins.”
“Millions of years later” a man is shown fueling up his car.A drop of gasoline falls onto his boots.He gets in his car and drives away leaving only the words “Nothing lasts forever.Hybrid technology.”
Credits
Agency: Hakuhodo, Tokyo Masahiko Ishii, creative director; Koji Ando, Tetsuya Tokimatsu, Kotaro Yoshioka, Usagi Ishii, copywriters; Munehiro Sai, executive producer; Yasuyuki Kubota, producer Production Company: Anonymous Content,Hakuhodo Photo Creative, Tokyo Andrew Douglas, director/DP; Andy Traines, executive producer; Aris McGarry, producer, Editorial: Mad River Post | Santa Monica Michael Elliott, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Digital Domain, Venice, Calif. Eric Barba, visual effects supervisor; Gabby Evans, executive producer; Chris Fieldhouse, producer Music: Elias Arts Dave Gold, creative director; Kimo Kemp, composer; Dayna Turcotte, producer Audio: POP Sound Peter Rincon, audio post mixer
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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