A middle aged well dressed woman is at a construction site awkwardly hammering some two by fours. Another woman is trying to weld a house frame, but causing small fires and a man drives by in a cement mixing truck and sprays cement along a row of cars. A narrator explains that “every year millions of Washington lottery winners help at school construction sites, thankfully their contributions are purely financial.” The commercial ends with the words “Washington State Lottery, its good to play” displayed.
Credits
Agency: Publicis USA Publicis, Seattle: Bob Moore, executive creative director; Todd Grant, creative director; Robert Rich, Gethin Stout, group creative directors; Joe Gerlitz, copywriter; Greg Wyatt, art director; Derek Ruddy, director of broadcast; Mary Ellen Farrar, producer Production Company: Headquarters Eric King, director; Tom Mooney, Scott Flor, executive producers; Darrin Ball, producer; Steve Chievers, DP. Editorial: Slice Editorial Johnna Turiano, editor; Molly Woodruff, executive producer Postproduction: Flying Spot Troy Morrison, online editor; Jeff Tillotson, colorist; Kellie Graces, producer Audio: Clatter & Din Vince Werner, audio post mixer/sound designer; Kris Dangla, producer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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