A middle aged well dressed woman is at a construction site awkwardly hammering some two by fours. Another woman is trying to weld a house frame, but causing small fires and a man drives by in a cement mixing truck and sprays cement along a row of cars. A narrator explains that “every year millions of Washington lottery winners help at school construction sites, thankfully their contributions are purely financial.” The commercial ends with the words “Washington State Lottery, its good to play” displayed.
Credits
Agency: Publicis USA Publicis, Seattle: Bob Moore, executive creative director; Todd Grant, creative director; Robert Rich, Gethin Stout, group creative directors; Joe Gerlitz, copywriter; Greg Wyatt, art director; Derek Ruddy, director of broadcast; Mary Ellen Farrar, producer Production Company: Headquarters Eric King, director; Tom Mooney, Scott Flor, executive producers; Darrin Ball, producer; Steve Chievers, DP. Editorial: Slice Editorial Johnna Turiano, editor; Molly Woodruff, executive producer Postproduction: Flying Spot Troy Morrison, online editor; Jeff Tillotson, colorist; Kellie Graces, producer Audio: Clatter & Din Vince Werner, audio post mixer/sound designer; Kris Dangla, producer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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