A mom, who keeps her sick daughter home from school, is oblivious to the reason the child is feeling ill๏ฟฝthe mother’s secondhand tobacco smoke. Instead attributing the girl’s condition to some sort of bronchitis, the mom puffs away on a cigarette, talking on the phone to the school. An end tag contains the Web site address, SecondHandSmokesYou.com.
Agency: Sedgwick Rd. Zach Hitner, creative director; Derek Kirkman, art director; Scott Stripling, copywriter; Jenn Pennington, producer. Production Company: HKM Productions Nelson Cabrera, director; Carl Swan, Ned Brown, Melissa Culligan, executive producers; Dominick Ferro, producer; Jesse Green, DP. Editorial: World Famous Editorial Tony Fulgham, director Postproduction: Flying Spot Jeff Tillotson, colorist Audio: Clatter & Din John Burocker, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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