“You are the sum of your training.” And to exemplify that point, Droga5 went with star New England Patriots quarterback Tom Brady in this Under Armour spot which shows multiple Bradys going through a daily regimen designed to make him the best football player he can possibly be.

Wally Pfister of RESET directed and shot this spot which continues Under Armour’s “Rule Yourself” campaign.

Credits

Client Under Armour Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Alexander Nowak, Felix Richter, creative directors; Sergio Alonso, copywriter; Sebastian Piacentini, art director; Max Friedman, Vignesh Seshadri, jr. art directors; Kathryn Kvas, jr. copywriter; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Samuel Marx, associate broadcast producer. Production RESET Wally Pfister, director/DP; Dave Morrison, managing director; Jeff McDougall, exec producer; James Graves, producer. Editorial Stitch Leo Scott, editor; Vanessa Yuille, assistant editor; Mila Davis, exec producer; Meagen Carroll, head of production. Postproduction/VFX The Mill Sean Costelloe, sr. exec producer/head of production; Nirad Bugs Russell, sr. producer; Gavin Wellsman, VFX supervisor/joint head of 2D; Nathan Kane, VFX supervisor/lead Flame; Wyatt Savarese, VFX supervisor/CG lead; Hitesh Patel, VFX supervisor; Mikey Smith, lead Flame; Emily Bloom, Heather Kennedy, Alex Dreiblatt, Blake Dreury, compositors; Cole T. Clark, CG Massive; Corey Langelotti, Eric Lane, CG artists; Fergus McCall, colorist. Sound Design/Music Q Department Drazen Bosnjak Title: “Charge” Audio Sonic Union David Papa, mixer; Justine Cortale, exec producer

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