“You are the sum of your training.” And to exemplify that point, Droga5 went with star New England Patriots quarterback Tom Brady in this Under Armour spot which shows multiple Bradys going through a daily regimen designed to make him the best football player he can possibly be.
Wally Pfister of RESET directed and shot this spot which continues Under Armour’s “Rule Yourself” campaign.
Client Under Armour Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Alexander Nowak, Felix Richter, creative directors; Sergio Alonso, copywriter; Sebastian Piacentini, art director; Max Friedman, Vignesh Seshadri, jr. art directors; Kathryn Kvas, jr. copywriter; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Samuel Marx, associate broadcast producer. Production RESET Wally Pfister, director/DP; Dave Morrison, managing director; Jeff McDougall, exec producer; James Graves, producer. Editorial Stitch Leo Scott, editor; Vanessa Yuille, assistant editor; Mila Davis, exec producer; Meagen Carroll, head of production. Postproduction/VFX The Mill Sean Costelloe, sr. exec producer/head of production; Nirad Bugs Russell, sr. producer; Gavin Wellsman, VFX supervisor/joint head of 2D; Nathan Kane, VFX supervisor/lead Flame; Wyatt Savarese, VFX supervisor/CG lead; Hitesh Patel, VFX supervisor; Mikey Smith, lead Flame; Emily Bloom, Heather Kennedy, Alex Dreiblatt, Blake Dreury, compositors; Cole T. Clark, CG Massive; Corey Langelotti, Eric Lane, CG artists; Fergus McCall, colorist. Sound Design/Music Q Department Drazen Bosnjak Title: “Charge” Audio Sonic Union David Papa, mixer; Justine Cortale, exec producer
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
