“You are the sum of your training.” And to exemplify that point, Droga5 went with star New England Patriots quarterback Tom Brady in this Under Armour spot which shows multiple Bradys going through a daily regimen designed to make him the best football player he can possibly be.
Wally Pfister of RESET directed and shot this spot which continues Under Armour’s “Rule Yourself” campaign.
Client Under Armour Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Alexander Nowak, Felix Richter, creative directors; Sergio Alonso, copywriter; Sebastian Piacentini, art director; Max Friedman, Vignesh Seshadri, jr. art directors; Kathryn Kvas, jr. copywriter; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Samuel Marx, associate broadcast producer. Production RESET Wally Pfister, director/DP; Dave Morrison, managing director; Jeff McDougall, exec producer; James Graves, producer. Editorial Stitch Leo Scott, editor; Vanessa Yuille, assistant editor; Mila Davis, exec producer; Meagen Carroll, head of production. Postproduction/VFX The Mill Sean Costelloe, sr. exec producer/head of production; Nirad Bugs Russell, sr. producer; Gavin Wellsman, VFX supervisor/joint head of 2D; Nathan Kane, VFX supervisor/lead Flame; Wyatt Savarese, VFX supervisor/CG lead; Hitesh Patel, VFX supervisor; Mikey Smith, lead Flame; Emily Bloom, Heather Kennedy, Alex Dreiblatt, Blake Dreury, compositors; Cole T. Clark, CG Massive; Corey Langelotti, Eric Lane, CG artists; Fergus McCall, colorist. Sound Design/Music Q Department Drazen Bosnjak Title: “Charge” Audio Sonic Union David Papa, mixer; Justine Cortale, exec producer
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
