The commercial is set in a Chinese setting including houses and green lawns with Chinese music in the background. Large red symbol-like letters introduce “the new Beatle vs. an alarm clock.” The alarm clock goes off. The camera zooms into the headlights of a new Volkswagen Beatle. Suddenly the alarm clock explodes. A gong sounds and the words “Goodness Prevails” appear above the shiny red Beatle. A narrator directs the viewer to “forceofgoodness.com.” The commercial ends with the demand “Drivers Wanted. VW.”
Credits
Agency: arnold | Boston Ron Lawner, chief creative officer; Alan Pafenbach, executive creative director; Dave Weist, creative director; Colin Jeffery, creative director/copywriter; Jen Wells, art director; Susan Ebling Corbo, copywriter; Jen Wrentmore, producer; Ben Salsky, assistant producer. Production Company: Brand New School Jonathan Notaro and Jens Gehlhaar, directors; Stefan Czapsky, DP; Jared Libitsky, executive producer; Ellen Stafford, producer; Robert Fox, production designer. Shot on stage at Fox Studios, Los Angeles. Editorial: Lost Planet Paul Martinez, editor. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: Brand New School Craig Houcin, producer; Dickson Chow, VFX artist/3-D artist; Alan Latteri, Flame artist; Helder Sun, stop-motion photographer; Kevin Glick, stop-motion animator; Allessandro Thompson, stop-motion artist. Music: Ten Music The Transcenders, composer; Sarah Gavigan, creative director; Rachel Dunn, executive producer; Nicole
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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