The commercial is set in a Chinese setting including houses and green lawns with Chinese music in the background. Large red symbol-like letters introduce “the new Beatle vs. an alarm clock.” The alarm clock goes off. The camera zooms into the headlights of a new Volkswagen Beatle. Suddenly the alarm clock explodes. A gong sounds and the words “Goodness Prevails” appear above the shiny red Beatle. A narrator directs the viewer to “forceofgoodness.com.” The commercial ends with the demand “Drivers Wanted. VW.”
Credits
Agency: arnold | Boston Ron Lawner, chief creative officer; Alan Pafenbach, executive creative director; Dave Weist, creative director; Colin Jeffery, creative director/copywriter; Jen Wells, art director; Susan Ebling Corbo, copywriter; Jen Wrentmore, producer; Ben Salsky, assistant producer. Production Company: Brand New School Jonathan Notaro and Jens Gehlhaar, directors; Stefan Czapsky, DP; Jared Libitsky, executive producer; Ellen Stafford, producer; Robert Fox, production designer. Shot on stage at Fox Studios, Los Angeles. Editorial: Lost Planet Paul Martinez, editor. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: Brand New School Craig Houcin, producer; Dickson Chow, VFX artist/3-D artist; Alan Latteri, Flame artist; Helder Sun, stop-motion photographer; Kevin Glick, stop-motion animator; Allessandro Thompson, stop-motion artist. Music: Ten Music The Transcenders, composer; Sarah Gavigan, creative director; Rachel Dunn, executive producer; Nicole
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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