Lyle Greenfield and Naren Rauch of Bang composed a score which drives this Volvo spot featuring a Volvo being driven against a breathtaking backdrop–this version sans snow, a departure from its counterpart snow-filled commercial.
Agency is Grey New York. "No Show" features existing footage.
Client Volvo Agency Grey New York Tor Myhren, worldwide chief creative officer; Andreas Dahlqvist, chief creative officer, NY; Matt O’Rourke, executive creative director; João Coutinho, Marco Pupo, creative directors; John Hilmer, VP, producer; Josh Rabinowitz, EVP/director of music; Ben Dorenfeld, music producer. Production Company none (already existing footage deployed) Music Bang New York Lyle Greenfield, Naren Rauch, composers; Brian Jones, producer. Postproduction Uppercut, NY Micah Scarpelli, editor; Joe Wenkoff, colorist. Audio Post Gramercy Park Studios, NY Colin Blendell, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
