We see the demise of various people alphabetically in this comically morbid spot. However the Grim Reaper meets its match as Volvo's automatic intelligent braking system cheats death, saving a pedestrian who would otherwise have been run over. Yessian Music scored the commercial which was direced by Dorian & Daniel.
Credits
Music/Sound: Yessian Music, Hamburg; Ralf Denker, composer; Ingmar Rehberg, composer/exec producer; Brian Yessian, chief creative officer; Marvin Keil, sound designer. Audio Post: Yessian Music, Hamburg; Max Fritz, mixer;Agency: Filmakademie Baden-Württemberg; Production: Filmakademie Baden-Württemberg; Dorian & Daniel, directors
Screenwork Type:Top Ten Chart
Video Tags:Volvo
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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