Lance Acord of Park Pictures directed and shot this Super Bowl spot in which a dog needs to slim down so he can get through his doggy door and chase the new VW Beetle in the great outdoors. A nod to last year’s hit VW Super Bowl spot “The Force” comes at the end when patrons at the “Star Wars” cantina bar give the new commercial a favorable review. Agency is Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Freidrich, associate creative director/copywriter; Mark Peters, associate creative director/art director; Vic Palumbo, director of integrated production; Victoria Guenier, director of broadcast production; Jim Haight, senior producer; Marina Korzon, associate producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, executive producer; Mary Ann Marino, executive producer/head of production; Pat Frazier, line producer. Editorial: Union Editorial James Haygood, editor; Dylan Firshein, assistant editor; Michael Raimondi, executive producer; Joe Ross, senior producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: A52 Megan Meloth, producer; Patrick Murphy, VFX supervisor. Music: Elias Arts Jonathan Elias, composer; David Gold, creative director; Ann Haugen, executive producer. Sound De
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
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Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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