Two couples in a moving car chat casually about a movie they just saw. The banter is fun and lively with the gals poking some fun at the guys. Stopped at a red light, the car then proceeds through the intersection once the signal turns green. Out of nowhere, an SUV broadsides the car in a jarring collision. Next, we see the two couples standing alongside their smashed up, but still intact VW Jetta. The tagline points out that “Safe Happens,” noting that the Jetta has a four star side impact crash rating.
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, Andrew Keller, Rob Strasberg, creative directors; Tim Roper, copywriter; Dave Clemens, art director; Rupert Samuel, executive producer; Leticia Jacobs, producer.
Production Company: Epoch FIlms, NY Office Phil Morrison, director; Doug Halbert, executive producer; Anita Wetterstedt, producer; Ed Lachman, DP.
Editorial: MacKenzie Cutler Gavin Cutler, editor; Melissa Miller, producer.
Visual Effects: Framestore NY Chris Redding, Flame artist/compositor; James Razzell, producer.
Audio: Sound Lounge Sound Lounge, New York
Philip Loeb, audio mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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