Two couples in a moving car chat casually about a movie they just saw. The banter is fun and lively with the gals poking some fun at the guys. Stopped at a red light, the car then proceeds through the intersection once the signal turns green. Out of nowhere, an SUV broadsides the car in a jarring collision. Next, we see the two couples standing alongside their smashed up, but still intact VW Jetta. The tagline points out that “Safe Happens,” noting that the Jetta has a four star side impact crash rating.
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, Andrew Keller, Rob Strasberg, creative directors; Tim Roper, copywriter; Dave Clemens, art director; Rupert Samuel, executive producer; Leticia Jacobs, producer.
Production Company: Epoch FIlms, NY Office Phil Morrison, director; Doug Halbert, executive producer; Anita Wetterstedt, producer; Ed Lachman, DP.
Editorial: MacKenzie Cutler Gavin Cutler, editor; Melissa Miller, producer.
Visual Effects: Framestore NY Chris Redding, Flame artist/compositor; James Razzell, producer.
Audio: Sound Lounge Sound Lounge, New York
Philip Loeb, audio mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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