A male driver has to choose between his girlfriend and his inner Fast, which lives and loves to accelerate in the VW GTI. The female passenger wants to roll up the car window because her hair is getting mussed up by the wind as the VW motors along. But rolled up windows don’t aerodynamically jibe with Fast’s need to go fast. The driver’s choice is clear�Fast gets the nod over female companionship.
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, chief creative officer; Andrew Keller executive creative director; Rob Strasberg, creative director; Anja Duering, associate creative director/art director; Mike Howard, associate creative director/copywriters; Rupert Samuel, executive producer; Jessica Dierauer, producer; Bill Meadows, agency music producer. Production Company: MJZ Rocky Morton, director; Sal Totino, DP; David Zander, president; Jeff Scruton, senior executive producer; Karen Chen, producer. Shot on location in Los Angeles. Editorial: Cosmo Street Tom Scherma, editor; Aaron P. Langley, assistant editor; Amy Febinger, executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Visual Effects: Method Connie Griffin, managing director; Luis Ribeiro, executive producer; Angela Lupo, VFX producer; Matt Reilly and Bridget Fullan, VFX artists. Sound Design: Beacon Street Studios John Nau and Andrew Feltenstein, composers; Brian Chapman, sound design
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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