A male driver has to choose between his girlfriend and his inner Fast, which lives and loves to accelerate in the VW GTI. The female passenger wants to roll up the car window because her hair is getting mussed up by the wind as the VW motors along. But rolled up windows don’t aerodynamically jibe with Fast’s need to go fast. The driver’s choice is clear๏ฟฝFast gets the nod over female companionship.
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, chief creative officer; Andrew Keller executive creative director; Rob Strasberg, creative director; Anja Duering, associate creative director/art director; Mike Howard, associate creative director/copywriters; Rupert Samuel, executive producer; Jessica Dierauer, producer; Bill Meadows, agency music producer. Production Company: MJZ Rocky Morton, director; Sal Totino, DP; David Zander, president; Jeff Scruton, senior executive producer; Karen Chen, producer. Shot on location in Los Angeles. Editorial: Cosmo Street Tom Scherma, editor; Aaron P. Langley, assistant editor; Amy Febinger, executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Visual Effects: Method Connie Griffin, managing director; Luis Ribeiro, executive producer; Angela Lupo, VFX producer; Matt Reilly and Bridget Fullan, VFX artists. Sound Design: Beacon Street Studios John Nau and Andrew Feltenstein, composers; Brian Chapman, sound design
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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