The Mill, London, turned out this Super Bowl commercial in which we see a black beetle scurry about through the obstacles of nature, thus capturing the spirit of the VW bug. Agency was Deutsch LA. Dante Ariola directed for MJZ.
Credits
Agency: DeutschLA, Inc. Eric Springer, EVP/group creative director/copywriter; Michael Kadin, EVP/group creative director/art director; Jim DiPiazza, VP/associate creative director/copywriter; Mark Peters, VP/associate creative director/art dierctor; Matt Sherman, copywriter; Paul Oberlin, art director; Vic Palumbo, EVP/director of integrated production; Marisa Wasser, sr. producer/music supervisor. Production Company: MJZ Dante Ariola, director; Fred Elmes, DP; Jeff Scruton, exec producer. Editorial: Union Editorial Jim Haygood, editor; Dylan Firshein, assistant editor; Michael Raimondi, exec producer. Visual Effects: THE MILL, London Tim Bussell, shoot supervisor/3D lead artist; Rob Sethi, Patrick Krafft, shoot supervisors; Juan Brockhaus, lead 3D artist; Barnsley, Darren Christie, lead 2D artists; Adam Scott, colorist; Gemma Smith, VFX producer. Sound Design: 740 Sound Design Andrew Tracey, Eddie Kim, Amber Tisue, sound designers; Scott Ganary, exec producer. Audio: Elev
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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