Register

    Volkswagen UK’s “The Button”

    By SHOOTUpdated:No Comments1243 Views

    Villains of different varieties, even a mad scientist, each wreak havoc with the mere pressing of a button in this tongue-in-cheek wild ride of a commercial. The button activating the death ray and similar other cliches are in abundance.

    Finally, though, a driver in a VW pushes a button which switches vehicular power to a combination of electric and petrol–showing that one button can unleash positive power and advance us into the future.

    Gary Freedman onf Independent Films direted for adam&eveDDB, London, with visual effects by The Mill London.

    Credits

    Visual Effects/Animation: The Mill London; Alex Fitzgerald, exec producer; Greg Spencer, shoot supervisor/2D lead artist; Leandro Vazquez, Eleanor Risdon, Richard Payne, George Cressey, 2D artists; Hugo Jackson, Aurelien Ronceray, David Hempstead, 3D artists; Cameron Johnson, matte painting; Gabriel Thomas-Ayache, motion graphics; Imogen Pai, production coordinator. (Toolbox: Nuke) Agency: adam&eveDDB, London Production: Independent Films, London Gary Freedman, director

    Screenwork Type:Top Ten Chart
    Video Tags:Top Ten VFX Chart



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment