Word bubbles of different shapes and sizes form over individuals and groups of people as they talk on the cell phones. We even see bubbles flying out of open windows on a moving bus. A bubble formed in a car looks like an airbag has been activated. Turns out the entire city is covered in word bubbles, some of which have grown to huge proportions. This ubiquity underscores the fact that more people are taking advantage of being able to talk longer abroad via Vodafone.
Credits
Agency: JWT Steve Dunn, creative director; Jason Berry, Ben Short, creatives; Sarah Patterson, producer Production Company: Academy, London Walter Stern, director Visual Effects: Framestore CFC | London Jake Mengers, visual effects supervisor/senior technical director; Simon French, technical director; Dale Newton, lead animator; Paul Denchard, James Healy, Dean Robinson, animators; Alex Thomas, lead Inferno artist; Christophe Allender, Marcel Pasqualino, Inferno artists; Abby Orchard, producer; Matt Turner, telecine artist.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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