Word bubbles of different shapes and sizes form over individuals and groups of people as they talk on the cell phones. We even see bubbles flying out of open windows on a moving bus. A bubble formed in a car looks like an airbag has been activated. Turns out the entire city is covered in word bubbles, some of which have grown to huge proportions. This ubiquity underscores the fact that more people are taking advantage of being able to talk longer abroad via Vodafone.
Credits
Agency: JWT Steve Dunn, creative director; Jason Berry, Ben Short, creatives; Sarah Patterson, producer Production Company: Academy, London Walter Stern, director Visual Effects: Framestore CFC | London Jake Mengers, visual effects supervisor/senior technical director; Simon French, technical director; Dale Newton, lead animator; Paul Denchard, James Healy, Dean Robinson, animators; Alex Thomas, lead Inferno artist; Christophe Allender, Marcel Pasqualino, Inferno artists; Abby Orchard, producer; Matt Turner, telecine artist.
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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