A tennis player is checking movie trailers on his cell phone while his follow player is warming up on the court. As he warms up bombs drop on the tennis court implying the trailers are quite realistic. This commercial is a ten second short.
Credits
Agency: J. Walter Thompson Mike McKenna and Greg Martin, creative directors; Simon Bullett, art director; Ross Callow, copywriter; Jackie Adler, producer Production Company: Backyard,2 a.m. Films Michael Chaves, director; Kris Mathur, Blair Stribley, executive producers; Anton Maillie, producer; Rob Payton, DP,Janette De Villiers, executive producer; Lisa Mahoney, producer Editorial: Speade Editors Leo Scott, editor Postproduction: VTR Tareq, colorist
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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