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    VMLY&R Takes Us On Pandemic Road Trip Vacation For National Park Foundation

    By SHOOTUpdated:No Comments4283 Views

    As people avoid flights and international travel, the road trip is having a moment–and so are the National Parks. Tons of space, plenty of fresh air, and accessible by car; these are the requirements everyone’s looking for in the age of COVID-19 travel.  
    The National Park Foundation and agency VMLY&R are launching a new campaign, “Wonder Calls,” to remind people that the National Parks are a beautiful place to explore nature and history (while social distancing). For more than a century, the 400 national parks have given shape to our multi-faceted and multicultural story.  This campaign shows the beauty and wonder of the parks, and seeks to drive donations as the parks become more and more important for people looking to escape and recharge. The work is launching over digital and social, with additional phases of the campaign launching down the line.    

    This campaign spot, “When It Calls, How Will You Answer?,” showcases the amazing sights and sounds of national parks. It was edited by Steve Bell of Cutters Studios.

     

    Credits

    Client National Park Foundation Agency VMLY&R, New York Jason Xenopoulos, chief creative officer, North America; Wayne Best, chief creative officer, New York; Bruce Jacobson, creative director/writer; Jin Park, creative director/art director; Christine DoRego Howley, sr. content producer; Alexandra Allen, music producer; Christianna Gorin, executive strategy director. Editorial Cutters Studios Steve Bell, editor; Elizabeth Krajewski, executive producer. Sound Design Henry Boy

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Cutters StudiosVMLY&R



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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