NBA star Blake Griffin waxes poetic about his mouthguard in this spot directed by Jordan Vogt-Roberts of RSA Films for agency David&Goliath.
In this poetry reading, Griffin sees the beauty in everthing, including a mouthguard, dovetailing nicely with Vizio’s campaign mantra for its Ultra HD picture, “Simply Beautiful.”
Client Vizio Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative directors; Mike Cornell, art director; Andy Sciamanna, copywriter; Carol Lombard, head of production; Curt O’Brien, Christopher Coleman, executive producers. Production RSA Films Jordan Vogt-Roberts, director; Mike Berlucci, DP; Jules Daly, president; Marjie Abrahams, VP/executive producer; Philip Detchmendy, exec producer; Alejandra Quesada, line producer; Elicia Laport, head of production. Editorial Spinach Tony Orcena, editor; Jonathan Carpio, producer. Post Fell VFX Russell Fell, Flame artist; Rachel Koch, exec producer. Music Human Sound Design & Mix Margarita Mix Nathan Dubin, sound engineer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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