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    Visit Milwaukee, Hanson Dodge, Director Cody LaPlant Show That “Unique Unites”

    By SHOOTUpdated:No Comments1477 Views

    Visit Milwaukee, the convention & visitors bureau dedicated to providing information on all things to do in Milwaukee, is using the occasion of the albeit virtual Democratic National Convention to help shine a spotlight on the city.  The organization has created two :30s–including this film titled “Unique Unites”–that highlight local talent and reinforce the city’s place as a cultural epicenter.  

    “Unique Unites” features a music track from local artists Sista Strings.  It juxtaposes unexpected and surprising elements of the city side-by-side to bring to life the idea that Milwaukee is a place for everything and everyone.  As the Sista Strings sing out, “Oh, it’s good.”

    Both spots were created in partnership with the local independent advertising agency Hanson Dodge and were produced using local crews. Cody LaPlant of Cody LaPlant Films directed. 

    Credits

    Client Visit Milwaukee Megan Suardini, chief marketing officer. Agency  Hanson Dodge Chris Buhrman, executive creative director; Joe Ciccarelli, creative director; Jillian Turbessi, Ben Halpin, art directors; Mike Betette, copywriter; Michael Joyce, producer; Brad Rochford, editor. Production Company Cody LaPlant Films Cody LaPlant, director. Editorial Wonder Wonder John Elmendorf, editor; Adam Rosenbaum, animation. Music Sista Strings

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Cody LaPlantHanson Dodge



    Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season

    Monday, December 2, 2024

    Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.

    The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.

    The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”

    The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More

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