The Best Work You May Never See: The dedication, initial butterflies and artistry in performance of Winter Olympic atheletes is captured in this image ad for Visa that’s airing in China. Ski jumpers, figure skaters and speed skaters are seen in action, with one athlete extending two fingers to flash a triumphant “V” for victory and for Visa.
Credits
Agency: BBDO Shanghai Johnny Tan, executive creative director; Rocky Hao, copywriter; Kit Koh, art director; Grace Yu, producer. Production Company: Catatonia Films,Gravity Films Hari Carlos Sama, director; Merrillyn Lim, executive producer; Ari Madrid, producer/coordinator; Miguel Lopez, DP,Production support was provided by Gravity Films, Shanghai and Singapore Editorial: Video Headquarters Yong, editor Music: Yellow Box Music House Ricky Ho, music composer Sound Design: Yellow Box Music House Jerry Teo, sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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