A musical tour de force as a woman breaks a shoe heel but is whisked off to the tune of “Downtown” to not only fix her shoe but to get a complete makeover in wardrobe and look from assorted downtown shops–all bought by her Visa card.
Credits
Agency: TBWA/Chiat/Day, Inc Lee Clow, chief creative officer; Rob Schwartz, executive creative director; Patrick O’Neill, creative director/art director; Joe Shands, creative director/copywriter; Michelle Burke, producer; Carr Schilling, assistant producer. Production Company: HSI Productions Paul Hunter, director; Kerstin Emhoff, executive producer; Tobias Schliessler, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: Moneyshots Post, Santa Monica Elad Offer, Yuji Yagasaki, Maya Korenwasser, Wolfgang Maschen, Phil Broste, Tim Carras, Keith Yaboukoff, Michele Swift, Michael Liv, visual effects artists. Music: Machine Head Junkie XL, composer (original composer of “Downtown” song was Tony Hatch) Audio: Lime Studios Rohan Young, sound designer/mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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