Directed by A.V. Rockwell via production house PRETTYBIRD, this TV commerical for Visa launched during Monday Night Football on ESPN (9/11 Buffalo Bills vs. NY Jets game) and will air throughout the season across NBC, Fox, NFL Network, ESPN, and Amazon on Thursday Nights.
Part of the new “Neverending Fan” national campaign, this spot is a retrospective of a fan’s lifelong love of the Buffalo Bills, spanning different generations and marking memorable moments along the way–including a marriage proposal.
Credits
Client Visa North America Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Liam Mckay, art director; Will Curtis, copywriter; Orlee Tatarka, head of production; Robert Saxon, executive producer; Paul Golubovich, sr. producer; David Trujillo, design director; Lis Parker, sr. design producer; Jeff Ackley, Adam Sirkin, motion leads; Ryan Jacobson, David Mellor, motion designers; Amy Lindblade, group strategy director; Patrick Cooper, strategy director; Keiko Schnelle, strategist. Production PRETTYBIRD A.V. Rockwell, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Matt Wensinger, line producer; Rina Yang, DP; Kai Boydell, production design/art direction; Lily Garcia, 1st AD. Editorial Final Cut Jim Helton, editor; Megan Marie Connolly, Elijah hermitt, assistant editors; Justin Brukman, managing director; Suzy Ramirez, exec producer; Rebecca Mitchell, head of production; Miles Barfield, producer. VFX Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Dirk Greene, executive creative director; Nicholas Renaudeau, Flame artist; Phil Brooks, head of design; Jacob Williams, VFX assistant; Kyla Amols, producer; Hoa Vu, production coorindator. Color Grade Trafik Daniel de Vue, sr. colorist; Monica Escalante, assistant colorist; Julia King, color producer. Music New Math Kala Sherman, exec producer; Raymond Loewy, David Wittman, creative directors; Dan Sammartano, composer; “Buffalo Waterworks,” title. Sound Design/Mix Machine NY Michalis Anthis, sound designer/mixer. Matej Obreskovic, exec producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More