A biology class student drinks a beaker full of formaldehyde, leaving behind the dead frog that was floating in it. She then asks the boy in the next desk if he’s going to drink his. A parting super reads, “Cigarettes contain formaldehyde, the stuff used to preserve dead frogs.”
Credits
Agency: Barber Martin Advertising, Richmond, Va. Patti Shulman, creative director; Jim Gentry, associate creative director/copywriter; Bonnie Larner, senior copywriter; Greg Simos, director of broadcast production/producer Production Company: PL>YROOM David Jaffe, director; Debbie Merlin, executive producer; JP Greaney, producer; Tim Ives, DP. Editorial: Final Cut Mike Colao, editor Postproduction: The Mill New York Tom Poole, colorist Sound Design: Final Cut Terressa Tate, sound designer Audio: Final Cut Terressa Tate, audio mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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