To promote Virgin Mobile’s Listen Line service whereby customers can hear offbeat audio during their free nights and weekend minutes, Mother, New York, and director Peter Darley Miller teamed on creating a silly porn film spoof in which frisky dolls are the protagonists. The sassy adult themed repartee underscores the “Adult Music” theme.
Credits
Agency: Mother Paul Malmstrom, Linus Karlsson, Andrew Deitchman, Rob Baird, Cory Berger, Dylan Bernd, Jon Clarke, Susan Corbo, Christina DeGuardi, Phil Graham, Helen O๏ฟฝNeill, Margaux Ravis, Debra Sercy, Alex Stankiewicz, Dena Lenard, Alain Sylvain and Allon Tatarka, creative team. Production Company: @radical.media Peter Darley Miller, director; Mott Hupfel, DP; Deborah Sullivan and Maya Brewster, executive producers; Gary Romano, line producer. Shot on location in New York City. Editorial: Spot Welders Inc. Dick Gordon, editor; Tommy Murov, executive producer; Dahkil Hausif, assistant editor. Postproduction: Company 3 New York John Bonta, colorist. Visual Effects: Method Toby Brockhurst and Jay Tilin, VFX artists; Luis Ribeiro, executive producer; Gwen Frey, associate producer; Connie Griffin, managing director. Music: Monkeybacon Paul Malmstrom, composer. Audio: audioEngine Hillary Kew, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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