Never have instructions for buckling your seatbelt on an airplane been so entertaining. Animation studio W!LDBRAIN produced a three-minute film full of tongue-in-cheek humor and kitsch value so that Virgin America passengers might actually pay attention to the airline safety instructions. Concept came from New York ad agency Anomaly.
Credits
Agency: Anomaly Production Company: W!LDBRAIN, San Francisco Gordon Clark, director Visual Effects: W!LDBRAIN, San Francisco Gordon Clark, animation director; Andrea Mansour, executive producer; Chris Whitney, producer; Nick Hewitt, design director; Nathan Stephens, Mac TD; Erika Kopman, Mac artist; Mike Overbeck, Tim Blair, digital animators; Ed Davis, Dado Feigenblatt, CG TDs; Seryong Kim, CG modeler.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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