Vincent Haycock of Park Pictures directed this video for U2’s emotional new single “Song for Someone.” The music clip stars Woody Harrelson as an inmate set free after a lengthy prison sentence.
Harrelson is not a hardened convict but one whose vulnerability is evident as he faces the change that freedom presents, including reuniting with his daughter whom he hadn’t seen since she was a tot. Portraying her is Harrelson’s real-life daughter, Zoe Harrelson.
The video was shot on location in California in two days by DP Steve Annis, with director Haycock also serving as editor. Some of the extras Haycock cast for the prison setting are former prison guards.
Credits
Artist/Client U2 Production Park Pictures Vincent Haycock, director/editor; Jackie Kelman Bisbee, Mary Ann Marino, Paul McKee, Pete Vitale, executive producers; Pete Vitale, line producer; Alex Fisch, supervising producer; Jesse Peters, associate producer (for Maverick); Steve Annis, DP; Jay Hougaard, production designer Nic Kelley, art director. Postproduction Ntropic Arnold Ramm, colorist; Jordan Freedman, producer. Audio Lime Studios Tom Paolantonio, sound designer; Scott Cedilla, sound mastering. Casting Richard Mento, casting director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
