Created by BBDO New York, this :60 for Dove Chocolate entitled “Each and Every Day” follows one woman’s’ entire life in the context of 24 hours, from childhood through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning. The spot features music by Edith Piaf, which serves as an anthem to live life to its fullest.
Vincent Haycock of Park Pictures directed the commercial.
CreditsClient Mars – Dove Chocolate Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Alessandro Fruscella, Giovanni Settlesoldi, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Jess Jacklin, producer. Music Licensing The Marketing Arm Brad Sheehan, music licensing. Song: “Non, Je Ne Regrette Rien” (Dumont/Vaucaire), Performed by Edith Piaf. Production Park Pictures Vincent Haycock, director; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Alec Sash, producer; Martin Ruhe, DP. Widescope Productions Marcos de Fortuny, producer. Editorial Union Editorial Marco Perez, editor; Casey Swoyer, assistant editor; Lauren Hafner Addison, producer. Audio Post Sonic Union Steve Rosen, sound engineer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More