Created by BBDO New York, this :60 for Dove Chocolate entitled “Each and Every Day” follows one woman’s’ entire life in the context of 24 hours, from childhood through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning. The spot features music by Edith Piaf, which serves as an anthem to live life to its fullest.
Vincent Haycock of Park Pictures directed the commercial.
Client Mars – Dove Chocolate Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Alessandro Fruscella, Giovanni Settlesoldi, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Jess Jacklin, producer. Music Licensing The Marketing Arm Brad Sheehan, music licensing. Song: “Non, Je Ne Regrette Rien” (Dumont/Vaucaire), Performed by Edith Piaf. Production Park Pictures Vincent Haycock, director; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Alec Sash, producer; Martin Ruhe, DP. Widescope Productions Marcos de Fortuny, producer. Editorial Union Editorial Marco Perez, editor; Casey Swoyer, assistant editor; Lauren Hafner Addison, producer. Audio Post Sonic Union Steve Rosen, sound engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
