Dua Lipa has released the music video for “Training Season,” directed by Vincent Haycock and produced by Somesuch.
“Training Season” arrives as the second single from Lipa’s forthcoming third studio album and was made with Tame Impala’s Kevin Parker, Caroline Ailin, Danny L Harle, and Tobias Jesso Jr.
The video opens with Lipa’s voicemail flooded with apologies and requests for second chances, continuing with clips of the singer sitting alone in a cafe as men compete for her attention as the room begins to spin into a dizzying, chaotic scene.
Haycock’s distinctive vivid style is reflected throughout the video, with the creative forming a commentary on the rigors of dating.
Lipa explained: “I had been on a string of bad dates, and the last one was the final straw. The next morning I arrived to the studio to Caroline (Ailin) and Tobias (Jesso Jr) asking me how it all went and I immediately declared “Training Season Is Over.”
Credits
Artist Dua Lipa Lottie Llewellyn, Warner marketing director; Theresa Adebiyi, commissioner. Production Company Somesuch Vincent Haycock, director; Rina Yang, DP; Whitney Jackson, producer; Tash Tan, U.K. exec producer; Alli Maxwell, U.S. exec producer; Georgina Fillmore, U.K. head of production; Christian Stone, production designer. Choreography Charm L’Donna, Sharon June, artist choreographers; Ryan Heffington, cast choreographer. Styling, Hair, Make-up, Costumes Lorenzo Possoco, artist styling; Peter Lux, artist hair; Sam Visser, artist make-up; Lisa Dempsey, key make-up; Julie Hassett, 1st make-up; Natasha Newman-Thomas, key costumer. Editorial Vincent Haycock, editor; Julie Levy, editor assistant. Color Dante Pasquinelli, colorist. VFX Company Goldenchild Audio Tom Paolantonio, sound. Stunts Buddy Sosthand, Jayson Dumenigo, stunt riggers.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
