A strange woman approaches a couple who’ve moved into a house and tells them of the “dead zone” horror of their new abode which forced the previous occupants to move out. However, not to worry. The couple has Verizon Wireless which cuts through the phone communication dead zones.
Credits
Agency: McCann Erickson Production Company: Moxie Pictures Frank Todaro, director. Music: Tonefarmer John Krogh, composer; Tiffany Senft, executive producer. Sound Design: MacKenzie Cutler Marc Healy,sound designer. Audio: hsr/ny Steve Rosen, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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