In this spot for Verizon FIOS directed by Henry-Alex Rubin of Smuggler for McCann NY, Gaten Matarazzo (Stranger Things) is camping with friends in a backyard on Halloween night–with all the conveniences of the Internet as they are streaming shows. A neighbor approaches and asks them about their streaming devices. Matarazzo explains the benefits of running all of their tech on FIOS.
This prompts the neighbor to spin a scary, hearkening back to the pre-fiber optics dark age when bandwidth was limited, crawling at zombie speed. Videos and gaming would just stop–dead. This unconventional ghost story scares Matarazzo and his buddies who have only known Internet as its 100 percent fiber optic best via FIOS.
JSM Music scored the piece, with Sonic Union handling audio post.
CreditsMusic/Sound: JSM Music, New York; Joel Simon, chief creative officer/composer; Brian Englishman, Nathan Kil, composers; Jeff Fiorello, exec producer; Norm Felker, producer. Audio Post: Sonic Union, New York; Paul Weiss, mixer Agency: McCann New York Production: Smuggler, bicoastal; Henry-Alex Rubin, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More