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    Venables Bell & Partners Visits “City Gym” In Honor of LGBT Pride Month

    By SHOOTUpdated:No Comments1409 Views

    In honor of LGBT Pride Month, agency Venables Bell & Partners for client Google My Business introduces us to City Gym in Kansas City, Mo. Hailee Bland Walsh, the owner of City Gym, believes her gym “should be more than a place to work out. It should be a place to belong.” She uses Google My Business to share that her gym is a safe place where everyone is welcome.

    Everyone includes a growing transgender community as we meet Jake, a City Gym regular who is transitioning from female to male. The gym is his place to get his new body in shape, and where he finds a community of support.

    Eliot Rausch, who at the time was with Uber Content, directed this spot. (Rausch has since joined Stink USA.)

    Credits

    Client Google My Business Agency Venables Bell & Partners Paul Venables, chairman; Will McGinness, executive creative director; Lee Einhorn, creative director; Avery Oldfield, art director; Adam Wolinsky, copywriter; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Uber Content Eliot Rausch, director; Chayse Irvin, DP; Preston Lee, exec producer; Micki Poklar, producer. Editorial Lumberyeard Kevin Bagley, editor. Sound Design 740 Sound Rommel Molina, sound designer. Music Songs for Film and TV Audio Post Lime VFX Lumberyard Zoe Zaitzeff, VFX producer.

    ScreenWork Categories:Commercial
    Video Tags:Eliot RauschVenables Bell & Partners



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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