Created by Venables Bell & Partners, Reebok’s “Sport the Unexpected” campaign kicks off with “Storm the Court,” a film featuring an unexpected, and seemingly uninvited guest who interrupts a pick-up basketball game–stopping people in their tracks. The film showcases the Reebok Aztrek Double, an all-new update to the brand’s original all-terrain adventure shoe from 1993.
Tom Noakes of PRETTYBIRD directed “Storm the Court” with music supervision and sound design from Barking Owl. The music track was “Prayer Hands” by A-Trak and YehMe2. Editor was Shane Reid of Exile.
Credits
Client Reebok International Agency Venables Bell & Partners, San Francisco Paul Venables, founder, chairman; Will McGinness, executive creative director; Byron Del Rosario, creative director; Allie Nordstrom, sr. art director; Elliot Nordstrom, sr. copywriter; Hilary Coate, director of integrated production; Namrata Abhyankar, producer. Michael Davidson, associate partner, head of strategy; Dylan Phillips, sr. strategist; Raquel Bedard, director of Lumberyard Production PRETTYBIRD, Culver City, Calif. Tom Noakes, director; Kerstin Emhoff, co-founder/exec producer; Rika Osenberg, head of production; Julie Sawyer, producer; Larkin Seiple, DP; Jason Hougaard, production designer. Editorial Exile, Santa Monica, Calif. Shane Reid, editor; CL Weaver, exec producer; Jennifer Locke, head of production; Michael Miller, sr. producer; Kyle Behrens, Jay McConville, Erin Mccaffrey, assistant editors. VFX/Finishing Framestore, Los Angeles James Razzall, president, advertising, North America; Bethan Thomas, director of production & operations; Aron Hjartarson, executive creative director; Ben West, Chris Waitt, creative directors; Georgina Poushkine, integrated advertising producer; Raul Ortego, sr. Flame/lead artist; Humberto Reynaga, Toby Brockhurst, Flame artists; Jose Alvarado, VFX coordinator; Jamie Runkle, production coordinator; Telecine Color Collective, NY Alex Bickell, colorist; Alex Jimenez, color assistant; Claudia Guevara, exec producer. Music/Sound Design Barking Owl, West Los Angeles Track: “Prayer Hands” by A-Trak and YehMe2; Kelly Bayett, creative director/partner; Jessica Dierauer, music supervisor; Morgan Johnson, sound designer; KC Dossett, producer. Audio Post Barking Owl, West Los Angeles AJ Murillo, engineer; Eolyne Arnold, assistant Exile, Santa Monica, Calif. Shane Reid, music edit
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
