Venables Bell + Partners has launched a campaign for Opendoor, the digital platform for residential real estate that facilitates the buying, selling and financing of homes.
The centerpiece of the campaign is this minute-long anthem spot, “Life’s Doors,” showcasing a diverse cast of everyday individuals, each one suddenly faced with one of life’s opportunities knocking, wagging, or buzzing at their door. From a city slicker contemplating the goat farm life, to an aquatic proposal, to a playful retiree winning the grand prize in bingo, all abruptly hit with the gut punching realization of having to deal with their house. Opendoor and VB+P collaborated with director Saman Kesh of production company Golden and Academy Award-nominated (Forrest Gump) cinematographer Don Burgess to create this and other spots that illustrate the emotional rollercoaster of joy and anxiety when it comes to such a moment–with
Credits
Client Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter; Eric Boyd, copywriter; Chris Cavalieri, art director; Hilary Coate, head of integrated production; Ben Evangelista, producer; Alex Oztemel, strategy director-communications architect; Gabi Levi, strategy director. Production Company Golden Saman Kesh, director; Geoff McLean, exec producer/owner; Nicole Powell, Arwa Ibrahim, line producers; Don Burgess, DP. Editorial Cut+Run Pete Koob, editor; Kristen Jenkings, exec producer; Chance St. George, assistant editor. VFX/Finishing Blacksmith Charlotte Arnold, exec producer/partner; Perry Tate, head of production; Ashley Goodwin, producer; John Shirley, VFX supervisor & compositor; Hannah Wilk, lead Flame; John Shirley, Robert Bruce, Yebin Ahn, Jacob Slutsky, compositors; Chris Koelsch, After Effects. Music Stare Crazy Jonathan Dreyfus, composer; Amy Dreyfus, producer. Telecine Blacksmith Mikey Pehanich, colorist; Sam Howells, color assist; Ashley Goodwin, color producer. Mix & Sound Design One Union Joaby Deal, engineer; Michael Swarce, assistant; Jaylen Block-Smith, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
