Venables Bell + Partners has launched a campaign for Opendoor, the digital platform for residential real estate that facilitates the buying, selling and financing of homes.
The centerpiece of the campaign is this minute-long anthem spot, “Life’s Doors,” showcasing a diverse cast of everyday individuals, each one suddenly faced with one of life’s opportunities knocking, wagging, or buzzing at their door. From a city slicker contemplating the goat farm life, to an aquatic proposal, to a playful retiree winning the grand prize in bingo, all abruptly hit with the gut punching realization of having to deal with their house. Opendoor and VB+P collaborated with director Saman Kesh of production company Golden and Academy Award-nominated (Forrest Gump) cinematographer Don Burgess to create this and other spots that illustrate the emotional rollercoaster of joy and anxiety when it comes to such a moment–with
Credits
Client Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter; Eric Boyd, copywriter; Chris Cavalieri, art director; Hilary Coate, head of integrated production; Ben Evangelista, producer; Alex Oztemel, strategy director-communications architect; Gabi Levi, strategy director. Production Company Golden Saman Kesh, director; Geoff McLean, exec producer/owner; Nicole Powell, Arwa Ibrahim, line producers; Don Burgess, DP. Editorial Cut+Run Pete Koob, editor; Kristen Jenkings, exec producer; Chance St. George, assistant editor. VFX/Finishing Blacksmith Charlotte Arnold, exec producer/partner; Perry Tate, head of production; Ashley Goodwin, producer; John Shirley, VFX supervisor & compositor; Hannah Wilk, lead Flame; John Shirley, Robert Bruce, Yebin Ahn, Jacob Slutsky, compositors; Chris Koelsch, After Effects. Music Stare Crazy Jonathan Dreyfus, composer; Amy Dreyfus, producer. Telecine Blacksmith Mikey Pehanich, colorist; Sam Howells, color assist; Ashley Goodwin, color producer. Mix & Sound Design One Union Joaby Deal, engineer; Michael Swarce, assistant; Jaylen Block-Smith, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
