Venables Bell & Partners’ first work for Samsung features the POWERbot robotic vacuum cleaner. This 90-second online film, titled Powerbot, showcases an over-the-top, out of control, and very messy party. But the robotic vacuum cleaner with 60 times the power can take on 60 times the mess after the party comes to its inevitable conclusion.
Identity’s Philip Andelman directed the short, which features the soundtrack “Prisencolinensinainciusol,” originally composed in 1972 by Adriana Celentano, an Italian artist. Celentano created the gibberish lyrics as a parody of what English sounds like to Italians.
Credits
Client Samsung Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Stephen Lum, art director; Liz Cartwright, copywriter; Jake Bayham, sr. brand strategist; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Identity Media Philip Andelman, director; Max Goldman, DP; Joe Masi, Alana Hearn, exec producers; Josh Goldstein, producer. Editorial Cut+Run Stephen Berger, editor. Sound Design 740 Sound Andrew Velasquez, Nick Interlandi, sound designers. Music “Prisencolinensinainciusol “ by Adriano Celentano Audio Post Lime Joel Waters, mixer. VFX Jogger/Cut+Run Lynne Mannino, VFX producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
