Venables Bell & Partners’ first work for Samsung features the POWERbot robotic vacuum cleaner. This 90-second online film, titled Powerbot, showcases an over-the-top, out of control, and very messy party. But the robotic vacuum cleaner with 60 times the power can take on 60 times the mess after the party comes to its inevitable conclusion.
Identity’s Philip Andelman directed the short, which features the soundtrack “Prisencolinensinainciusol,” originally composed in 1972 by Adriana Celentano, an Italian artist. Celentano created the gibberish lyrics as a parody of what English sounds like to Italians.
Credits
Client Samsung Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Stephen Lum, art director; Liz Cartwright, copywriter; Jake Bayham, sr. brand strategist; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Identity Media Philip Andelman, director; Max Goldman, DP; Joe Masi, Alana Hearn, exec producers; Josh Goldstein, producer. Editorial Cut+Run Stephen Berger, editor. Sound Design 740 Sound Andrew Velasquez, Nick Interlandi, sound designers. Music “Prisencolinensinainciusol “ by Adriano Celentano Audio Post Lime Joel Waters, mixer. VFX Jogger/Cut+Run Lynne Mannino, VFX producer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
