Venables Bell & Partners’ first work for Samsung features the POWERbot robotic vacuum cleaner. This 90-second online film, titled Powerbot, showcases an over-the-top, out of control, and very messy party. But the robotic vacuum cleaner with 60 times the power can take on 60 times the mess after the party comes to its inevitable conclusion.
Identity’s Philip Andelman directed the short, which features the soundtrack “Prisencolinensinainciusol,” originally composed in 1972 by Adriana Celentano, an Italian artist. Celentano created the gibberish lyrics as a parody of what English sounds like to Italians.
Credits
Client Samsung Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Stephen Lum, art director; Liz Cartwright, copywriter; Jake Bayham, sr. brand strategist; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Identity Media Philip Andelman, director; Max Goldman, DP; Joe Masi, Alana Hearn, exec producers; Josh Goldstein, producer. Editorial Cut+Run Stephen Berger, editor. Sound Design 740 Sound Andrew Velasquez, Nick Interlandi, sound designers. Music “Prisencolinensinainciusol “ by Adriano Celentano Audio Post Lime Joel Waters, mixer. VFX Jogger/Cut+Run Lynne Mannino, VFX producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
