This latest spot in Sheraton’s “Go Beyond” campaign out of agency Venables Bell & Partners ties into the hotel chain’s partnership with Major League Baseball.
We see a Sheraton associate running hard around the bases at a baseball stadium with a glove under her arm while a colleague waves her toward home plate. As the tension builds and she slides into home, the scene transitions quickly to the lobby of a Sheraton, revealing that she was running through the hotel the whole time. She reaches an elevator just in time to hand the glove she was carrying to a young Cub’s fan on his way to the ballpark who had misplaced it. The commercial serves as the latest example that no matter how big or small, Sheraton folks “Go Beyond: so that their guests can too.
Mark Albiston of The Sweet Shop directed this piece which was cut by Martin Leroy of Whitehouse Post.
Credits
Client Marriott International, Inc./Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Lee Einhorn, associate partner/creative director; Mike McGuire, copywriter; Tim Green, Sarah Ross, art directors; Craig Allen, director of integrated production; Julia Oetker-Kast, producer. Production The Sweet Shop Mark Albiston, director; Ryley Brown, DP; Laura Thoel, managing director/exec producer; Preston Garrett, exec producer; John Malina, line producer. Editorial Whitehouse Post Martin Leroy, editor; Brian Gavin, assistant editor; Joni Williamson, exec producer; Leah Carnahan, producer. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music supervisor. Audio Post One Union Matt Zipkin, mixer. Lauren Mask, producer. Sound Design Therapy Studios Eddie Kim, lead sound designer; Cait Campbell, producer. VFX Carbon VFX John Price, creative director; Matt McManus, VFX exec producer; Devon Irete, VFX producer. Color Company 3 Sean Coleman, colorist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
