Baby brand Carter’s has launched a brand campaign which reminds parents and caregivers everywhere of their strength and resilience. Conceived by Venables Bell + Partners, the “Made for This” campaign includes this spot, “Voicemail from Mom,” which gives viewers an intimate look at one of the most precious, and daunting, firsts for any mom or dad: bath time. We see a new mom conquer her nerves as she embarks on the sacred bathing ritual while a voicemail from her own mother plays over the scene. The voice message is exactly the empathetic validation that she needs.
Eliot Rausch of production company Stink directed “Voicemail from Mom.”
Matt Keats, group creative director at Venables Bell + Partners, said, “Today, more than ever, parents need reassurance. So having the opportunity to partner with Carter’s and speak to them in an authentic way and let them know that they are seen, is something that meant a lot to us. ‘Made For This’ is about acknowledging that parenting is really hard, but that’s also what makes it really worth it. And who hasn’t gotten that voicemail from mom?”
Credits
Client Carter’s Agency Venables Bell + Partners Paul Venables, founder, chairman; Kate Marceau Jeffers, partner, president; Will McGinness, partner, chief creative officer; Matt Keats, Matt Miller, group creative director; Ellie Alibadi, sr. art director; Collin Smith, Crockett Jeffers, copywriters; Hilary Coate, head of integrated production; Ben Latimer, producer; Katy Alonzo, Gavin Jones, co-heads of strategy; Gabi Levi, sr. strategist. Production Stink Eliot Rausch, director; Cambio Fernandez, DP; Miranda Lorenz, production designer; Elizabeth Minzes, exec producer; Ari Schneiderman, head of production; Robyn Moskow, producer. Editorial Cosmo Street Marlo Caine, editor; Yvette Cobarrubias, exec producer; Chelsea Spensley, producer. Picture Finish KEVIN Sue Troyan, sr. exec producer; Andrew Cowderoy, producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer. Music Hook & Line Bernardo Castro, producer; Abby Diamond, Brian Senti, exec producers. Audio Post One Union Recording Studios Joaby Deal, mixer; Jaylen Block-Smith, exec producer; Michael Swarce, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
